Thomas Erikson's book "All Idiots!?" is an interesting bestseller from Sweden that sheds light on how to best communicate change and ideas and how to avoid misunderstandings.
How did Netflix become the innovation company it is today? An insight is provided by the book "No Rules: Netflix and the Culture of Reinvention" by Reed Hastings and Erin Meyer.
Michio Kaku is one of the most famous masterminds of our time. In his book "The Physics of the Future", the mastermind takes a look at the coming decades.
We all have to negotiate every day. The book "Getting to Yes: Negotiating an agreement without giving in" Roger Fischer, William Ury and Bruce Patton inspired me to rethink and change my negotiation strategy.
What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions in their book "Marketing 4.0: Moving from Traditional to Digital".