Prototypen in der Innovation

Prototype the Future – why prototypes are crucial in the innovation process

Prototypes help companies to make their innovations, processes and ideas tangible and to evaluate their relevance for future users.
Analogiemethode

Innovation methods: Analogy method

In the field of innovation, you don't always have to reinvent the wheel. The analogy method helps in the process of finding new ideas and possibilities.
Rolle des Gründers

Understanding Startups: The role of the founder

Every team needs a leader. The founder of a start-up company is not only the boss, he is also a role model for his employees.
Deutsche Post und die German Angst

Deutsche Post – a comment on German Angst

Postal boss Appel is critical of the innovations Deutsche Post has been working on. A commentary on Germans' fear of the future.
Digital Leader und die Bedeutung von Vertrauen

Digital Leader – the Importance of Trust in the Digital Age

In times of digital transformation you need good digital leaders. One characteristic of these is the trusting relationship with customers and employees.