Prototype the Future – why prototypes are crucial in the innovation process
Prototypes help companies to make their innovations, processes and ideas tangible and to evaluate their relevance for future users.
Innovation methods: Analogy method
In the field of innovation, you don't always have to reinvent the wheel. The analogy method helps in the process of finding new ideas and possibilities.
Understanding Startups: The role of the founder
Every team needs a leader. The founder of a start-up company is not only the boss, he is also a role model for his employees.
Deutsche Post – a comment on German Angst
Postal boss Appel is critical of the innovations Deutsche Post has been working on. A commentary on Germans' fear of the future.
Digital Leader – the Importance of Trust in the Digital Age
In times of digital transformation you need good digital leaders. One characteristic of these is the trusting relationship with customers and employees.