Kategorie: Marketing Trends

In an era increasingly shaped by artificial intelligence, YouTube is cautiously stepping into the realm of responsible AI innovation. The company aims to harness the creative potential of generative AI while safeguarding its community's safety. This endeavor is not just a technological advancement but a commitment to responsible conduct.

The Future of Marketing: How Wearables Are Changing the Game

In a world where technology and marketing go hand in hand, wearables are making their way into our daily lives and reshaping how companies convey their messages. From smartwatches to fitness trackers, these small devices have already permeated our routines, offering brands and marketers new avenues to connect with their target audiences.

Data driven marketing: maximise your marketing efforts through data analysis

With data-driven marketing, companies have the opportunity to optimise their marketing strategies and better understand their target audience, which can lead to higher conversion rates and stronger customer loyalty.

Horizon Media – how an agency relies on the metaverse

When it comes to the metaverse, most companies are still looking for a good approach to finding a home for their brand in the virtual world. The Horizon Media agency wants to change that and is opening its own NFT, Metaverse and Web3 department to do just that.

How Meta wants to motivate advertisers to invest in the Metaverse

What role does the metaverse play for marketing? Meta has now invited advertisers and agencies to a round table discussion to explore the opportunities with them.

The Future of Advertising – Bruce Willis in a Russian Deep Fake Commercial

"Die Hard" icon Bruce Willis has a new role in a Russian commercial. But he didn't have to enter a film set for it, instead he licenses his face for the innovative Deep Fake commercial.

With artificial intelligence to the personalized brand

In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.

Headless CMS – the future of the content management system

What does the future of the content management system look like? One trend that fits wonderfully into our networked and individualized world is the headless CMS.
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