Innovatives Storytelling

Innovative Storytelling: New Tools for Marketing

You can hardly ignore the term: storytelling. But can storytelling also be subjected to innovation? How can current trends be integrated into this traditional method? An insight into three extraordinary ways to tell stories.
Neuromarketing in der Innovation

Innovation marketing – what innovators can learn from neuromarketing

The search for something new is a basic prerequisite for innovation marketing. However, many start-ups and companies find it difficult to communicate these innovations to their customers or employees. Neuromarketing helps here.
Chatbot Marketing für Startups

Chatbot Marketing for Startups

Digital marketing is constantly changing. With digital media and new technologies, strategies are changing and marketers' arsenals are being supplemented. While many of these new tools are often just short trends that fade away...
Neuromarketing in der Marktforschung

Neuromarketing – the revolution of market research

Neuromarketing consists of various components. On the one hand, there is psychological market research with a focus on information intake and on the other hand, there are methods of brain research that have been...
User Experience Neuromarketing

Neuro User Experience – what UX Designer can learn from neuromarketing

A good user experience is the cornerstone of all business processes. From product design to marketing messages, user experience is the key to success. The better a company meets a customer's expectations, the more...