What we can learn from the gaming industry when it comes to customer loyalty

The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.

Google Ads FLoC – the end of cookie-based and personalized advertising

Google Ads recently announced that they will no longer be serving personalized ads. The future is called FLoC.

Gartner forecasts marketing trends for 2021 and beyond

Gartner yesterday published the marketing trends from 2021, laying the foundation for brand management in the "new normal".

Marketing 4.0: Moving from Traditional to Digital

What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions in their book "Marketing 4.0: Moving from Traditional to Digital".
Markenerlebnis für Startups

How startups create a brand experience

With a well thought-out brand experience, startups manage to optimally position their company and drive their marketing forward.