Digital Transformation – It Does Not Work Without the Employees
With the advancing technological change, companies have to pick up their employees early and sensitize them for the change.
The Future of Marketing – A Kubernetik
Which trends are particularly relevant for marketing in the future? Many factors play a role and a Kubernetik helps to recognize correlations.
Technology trends in marketing
Technologies such as Virtual Reality, Edge Computing and AI are changing our companies and are not stopping at marketing.
Tradition and innovation – how Bavaria promotes its industry location
Communicating innovations is not always so easy. In its location campaign, Invest in Bavaria shows how marketing can work.
Acoustic brand management: The power of acoustic signals
The battle for the customer's attention is a tough one. According to neuromarketing, acoustic brand management can play a major role.