Gartner forecasts marketing trends for 2021 and beyond

Gartner yesterday published the marketing trends from 2021, laying the foundation for brand management in the "new normal".

More than science fiction – How visions of the future from Germany 1900 are...

In 1900, the Hildebrands chocolate factory launched a futuristic campaign on the theme of "Germany in the year 2000" - the visions of the future of that time are in part already reality today.
Interne Kommunikation

Internal communication – key factor for innovation

Innovation does not work without the employees. For this reason, well thought-out and innovation-oriented internal communication is required.
Digitale Transformation

Digital Transformation – It Does Not Work Without the Employees

With the advancing technological change, companies have to pick up their employees early and sensitize them for the change.
K├╝bernetik zur Zukunft des Marketing

The Future of Marketing – A Kubernetik

Which trends are particularly relevant for marketing in the future? Many factors play a role and a Kubernetik helps to recognize correlations.