Innovation marketing – what innovators can learn from neuromarketing
The search for something new is a basic prerequisite for innovation marketing. However, many start-ups and companies find it difficult to communicate these innovations to their customers or employees. Neuromarketing helps here.
Chatbot Marketing for Startups
Digital marketing is constantly changing. With digital media and new technologies, strategies are changing and marketers' arsenals are being supplemented. While many of these new tools are often just short trends that fade away...
Brand Egg – a look at the personality of a company
Similar to a person, companies also have a personality. Be it through their culture or the way in which they communicate and place their brands. But similar to a person, many companies are not...
Individual marketing through wearables
If you look around the streets, conference rooms or the gym, you can see them everywhere - the wearables. A hype? It may be, but in spite of everything, it is a currently serious...