Marketing Technologien

Technology trends in marketing

Technologies such as Virtual Reality, Edge Computing and AI are changing our companies and are not stopping at marketing.
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Tradition and innovation – how Bavaria promotes its industry location

Communicating innovations is not always so easy. In its location campaign, Invest in Bavaria shows how marketing can work.
Auditives Marketing

Acoustic brand management: The power of acoustic signals

The battle for the customer's attention is a tough one. According to neuromarketing, acoustic brand management can play a major role.
Social Media Marketing

Social media marketing for startups – the search for emotions and added value

Social media holds some potential for startups. In order to optimize their own positioning, there are therefore a few tricks for founders!
Innovation im Marketing

Innovation in marketing – 3 tips for companies and marketers

Our world is flooded with information. It is therefore necessary to break new ground and develop innovative marketing campaigns.