With artificial intelligence to the personalized brand

In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.

Podcasts in internal communication – an appeal for internal innovation marketing

Innovations only work if they are also communicated internally. This article is an appeal for well thought-out communication - for example, through internal company podcasts.

What we can learn from the gaming industry when it comes to customer loyalty

The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.

Gartner forecasts marketing trends for 2021 and beyond

Gartner yesterday published the marketing trends from 2021, laying the foundation for brand management in the "new normal".

More than science fiction – How visions of the future from Germany 1900 are...

In 1900, the Hildebrands chocolate factory launched a futuristic campaign on the theme of "Germany in the year 2000" - the visions of the future of that time are in part already reality today.