Kategorie: Innovationmarketing

OpenAI Sora: The AI Video Generator Now Available for ChatGPT Users

OpenAI has unveiled Sora, a groundbreaking AI-powered video generator that allows users to create high-quality video content from simple text prompts. First introduced in the United States in late 2024, Sora became available to users in the European Union, the United Kingdom, Switzerland, Norway, Liechtenstein, and Iceland in February 2025.

Luma AI and the Dream Machine

While some technology companies like Kuaishou and OpenAI keep their impressive AI capabilities under wraps, Luma AI has chosen a different path. By launching the Dream Machine, Luma AI has taken a bold step in making this video AI technology freely accessible on its website to everyone.

LinkedIn: The Driving Force of Innovation in the Digital Age

In the swiftly evolving landscape of innovation management, LinkedIn emerges as an indispensable compass, guiding leaders, innovation managers, and visionary entrepreneurs. This professional network, once a mere platform for career connections, has metamorphosed into a vibrant epicenter of knowledge and inspiration.

The Future of Marketing: Trends Shaping the Path Ahead

As we head towards the swift conclusion of this year, let's cast our gaze upon emerging marketing trends that will define the landscape in the years to come.

In an era increasingly shaped by artificial intelligence, YouTube is cautiously stepping into the realm of responsible AI innovation. The company aims to harness the creative potential of generative AI while safeguarding its community's safety. This endeavor is not just a technological advancement but a commitment to responsible conduct.

Change Communication in the Introduction of Generative AI

The introduction of generative AI, such as ChatGPT or Midjourney, brings with it new forms of communication and interaction, which requires targeted change communication. This communication should address fears and concerns, highlight the added value of the technology and accompany employees through the change. Authenticity and transparency are crucial to successfully exploiting the synergy effect of man and machine in the digital transformation.

Making the future tangible: Why innovation is essential for the general public

Innovations are the key to the future. But what good are all these groundbreaking inventions if they can't be made tangible for the general public? It's time we set out to ensure that everyone can benefit from the latest innovations.

The art of innovation marketing

Successfully marketing innovations is a major challenge. But some measures can help to make the unknown more tangible.
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