Gartner yesterday published the marketing trends from 2021, laying the foundation for brand management in the "new normal".
In 1900, the Hildebrands chocolate factory launched a futuristic campaign on the theme of "Germany in the year 2000" - the visions of the future of that time are in part already reality today.
Innovation does not work without the employees. For this reason, well thought-out and innovation-oriented internal communication is required.
With the advancing technological change, companies have to pick up their employees early and sensitize them for the change.