The demand for goods in our society will increase even further in the coming years. In Switzerland, an alternative solution was presented in 2016 that now appears to be becoming reality: Cargo Sous Terrain. But what is behind it?
With the update of their app, IKEA creates another revolution in augmented reality. In just a few steps, you can now not only have a digital copy of your own room, but also simply replace your own furniture with IKEA's in it.
The Internet has fundamentally changed the way we shop. Members of the Young Entrepreneur Council highlight some ways companies can use augmented reality or virtual reality for customer communications on the website to stand out and turn this shift in consumer behavior to their advantage.