Innovation erklärt: Digital Integration

Innovation explained: Digital Integration

Mobile technologies are part of our daily lives. Smartphones, tablets and the like have not only found their way into our living rooms, but also to workstations and shops. With the advent of mobile...
Chatbots - Chancen für Händler

Chatbots – Opportunities for retailers in eCommerce and at the POS

Today, technology is evolving so fast that many retailers find it difficult to stay at the forefront of innovation. Chatbots, mobile payment, order-in-store - it soon seems as if new technologies are being added...
Digitaler Handel - Nachkaufphase

Customer needs in digital retail – after-sales

The after-sales phase is a central phase for the retail to ensure long-term customer loyalty. The perception that the consumer has in this section of his shopping has had a fundamental impact on his...
Digitalisierung des Handels - Kaufphase

Customer needs in digital retail – sales

In the sales phase, the aim is for companies to pick up their customers in the best possible way. While in the pre-purchase phase, while he searches for information and details, they only have...
Vernetzter Handel - Vorkaufsphase

Customer needs in digital retail – pre-sales

Retail is becoming increasingly digitalised. Omnichannel and cross-channel sales have long since become the standard in the connected world. But what is really important to the consumer and how do different generations view the...