The Disney Lifestyle – how the corporation sees the future of entertainment and storytelling...

When it comes to entertainment, Walt Disney has not only been a pioneer for many decades, but also a creator. From the early beginnings of animated films to today in the fields of robotics and digitization, they are breaking new and sometimes unusual ground.

Car manufacturer NIO brings augmented reality entertainment to driver cockpit

Today, Chinese automaker NIO announced that its new augmented reality glasses, which it developed in partnership with startup Nreal, will bring a whole new 3D experience to cars.

Google launches new augmented reality glasses – but are they too careful this time?

It's been a few years since Google launched their first attempt at augmented reality. Google Glass, despite promising features, was a flop. The constant use of built-in video cameras, the lack of understanding for users. But now the tech company wants to get it right and is experimenting with new possibilities in AR.

IKEAS app can now delete your furniture and replace it with theirs

With the update of their app, IKEA creates another revolution in augmented reality. In just a few steps, you can now not only have a digital copy of your own room, but also simply replace your own furniture with IKEA's in it.

Horizon Media – how an agency relies on the metaverse

When it comes to the metaverse, most companies are still looking for a good approach to finding a home for their brand in the virtual world. The Horizon Media agency wants to change that and is opening its own NFT, Metaverse and Web3 department to do just that.