Kategorie: Augmented Reality

After the ambitious yet ultimately premature launch of Google Glass in 2014, smart glasses have refocused their priorities in recent years. Today, the emphasis is on aesthetics and subtle functionality.

At a recent NewFronts presentation in New York, Snapchat impressively demonstrated how it's evolving its platform by integrating augmented reality and generative AI technology for advertisers.

Meta, the tech giant formerly known as Facebook, has recently confirmed, somewhat unceremoniously, that it is working on a pair of augmented reality (AR) glasses. The announcement came tucked away at the end of a blog post celebrating the tenth anniversary of Reality Labs, the division behind Meta's AR/VR technologies.

Imagine a world where computers and digital information aren't confined to screens but become part of our physical surroundings. Where digital objects and data are integrated into our daily lives so seamlessly that they exist and interact alongside physical objects.

As the tech world buzzes with anticipation, Meta is gearing up for a grand reveal that promises to blur the lines between the digital and the physical like never before. The company's first foray into true augmented reality (AR) glasses, codenamed "Orion," is expected to take center stage at the Connect 2024 conference later this year.

Augmented reality, artificial intelligence, frame, Brilliant Labs, Noa, technology, innovation, smart glasses, digital assistant, future

As we head towards the swift conclusion of this year, let's cast our gaze upon emerging marketing trends that will define the landscape in the years to come.

The future of travel will undoubtedly be shaped by technological advancements. The integration of artificial intelligence and machine learning in the travel industry will enable personalized travel planning, taking into account individual preferences and habits.