Kategorie: Augmented Reality

As the tech world buzzes with anticipation, Meta is gearing up for a grand reveal that promises to blur the lines between the digital and the physical like never before. The company's first foray into true augmented reality (AR) glasses, codenamed "Orion," is expected to take center stage at the Connect 2024 conference later this year.

Augmented reality, artificial intelligence, frame, Brilliant Labs, Noa, technology, innovation, smart glasses, digital assistant, future

As we head towards the swift conclusion of this year, let's cast our gaze upon emerging marketing trends that will define the landscape in the years to come.

The future of travel will undoubtedly be shaped by technological advancements. The integration of artificial intelligence and machine learning in the travel industry will enable personalized travel planning, taking into account individual preferences and habits.

Last week, the US Patent & Trademark Office released a patent application from Apple that goes beyond the known CarPlay instrument cluster system. It's a novel augmented reality display for vehicles, projecting information directly onto the windshield or other windows within the vehicle. It might sound like something out of a sci-fi movie, but it could soon be a reality.

Apple has recently made a foray into a brand-new product category with the Apple Vision Pro headset. This represents a deviation from the company's traditional product approach, as Mark Gurman reported in his latest Power On newsletter. To streamline the management of Vision Pro and other segments of the ecosystem, Apple has formulated a dedicated division.

With the introduction of their latest innovation, the Vision Pro, Apple steps into the burgeoning market of high-tech glasses. This impressive piece of tech, which boasts a hefty price tag of $3500, aims to open the gateway to a new era of "spatial computing". In this era, digital data merges with our physical surroundings in unprecedented ways, unlocking a wide spectrum of potentialities.

There's a lot of talk about the Metaverse. Beyond all the hype and speculation, there seems to be an exciting future. The Metaverse is still in development, but it is definitely not dead. A look into the future...