Kategorie: Augmented Reality

Meta, the tech giant formerly known as Facebook, has recently confirmed, somewhat unceremoniously, that it is working on a pair of augmented reality (AR) glasses. The announcement came tucked away at the end of a blog post celebrating the tenth anniversary of Reality Labs, the division behind Meta's AR/VR technologies.

Imagine a world where computers and digital information aren't confined to screens but become part of our physical surroundings. Where digital objects and data are integrated into our daily lives so seamlessly that they exist and interact alongside physical objects.

As the tech world buzzes with anticipation, Meta is gearing up for a grand reveal that promises to blur the lines between the digital and the physical like never before. The company's first foray into true augmented reality (AR) glasses, codenamed "Orion," is expected to take center stage at the Connect 2024 conference later this year.

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As we head towards the swift conclusion of this year, let's cast our gaze upon emerging marketing trends that will define the landscape in the years to come.

The future of travel will undoubtedly be shaped by technological advancements. The integration of artificial intelligence and machine learning in the travel industry will enable personalized travel planning, taking into account individual preferences and habits.

Last week, the US Patent & Trademark Office released a patent application from Apple that goes beyond the known CarPlay instrument cluster system. It's a novel augmented reality display for vehicles, projecting information directly onto the windshield or other windows within the vehicle. It might sound like something out of a sci-fi movie, but it could soon be a reality.

Apple has recently made a foray into a brand-new product category with the Apple Vision Pro headset. This represents a deviation from the company's traditional product approach, as Mark Gurman reported in his latest Power On newsletter. To streamline the management of Vision Pro and other segments of the ecosystem, Apple has formulated a dedicated division.