What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions vividly and using many examples in their book “Marketing 4.0: Moving from Traditional to Digital“*.
Close to the industry and with many descriptive examples the authors lead by the world of the modern marketing, deal with the dangers and possibilities of marketing 4,0 and point also the chances out of newest technologies. Understandably and compactly they explain which enterprises can create everything today with digital media and how one can learn from the enterprises, which have already today success in the digital age.
From my own professional experience I know how difficult some companies are with the new, digital marketing instruments and how difficult the change to consumer-oriented communication still is for many. Through this well-structured book by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan, such companies can take a first step into the future of marketing.
* If you buy something via a partner link, “Medialist – Innovation-Profiling” receives a commission from Amazon for the recommendation. This does not change the purchase price.