Kategorie: Artificial Intelligence

Retail advertising is undergoing a seismic shift, and at the heart of this transformation is artificial intelligence. For decades, marketing relied on experience, intuition, and broad audience targeting. But AI has rewritten the rulebook, bringing a level of precision, efficiency, and adaptability that was previously unimaginable. Advertising is no longer static or one-dimensional—it is dynamic, intelligent, and often tailored to an individual before they even realise what they want.

In today's digital landscape, high-quality content is the key to success—whether for businesses, startups, or freelancers. But crafting compelling copy takes time, creativity, and often a fair bit of frustration. This is where Copy.ai steps in: an AI-powered platform that automates and enhances content creation.

OpenAI has unveiled Sora, a groundbreaking AI-powered video generator that allows users to create high-quality video content from simple text prompts. First introduced in the United States in late 2024, Sora became available to users in the European Union, the United Kingdom, Switzerland, Norway, Liechtenstein, and Iceland in February 2025.

Something remarkable is happening on Twitch right now: an Artificial Intelligence is playing Pokémon Red, and thousands of viewers are tuning in to watch every move. The experiment, called ClaudePlaysPokemon, is a project by Anthropic, testing the capabilities of its language model, Claude 3.7 Sonnet.

Artificial intelligence has revolutionised countless industries in recent years, yet in gaming, it has largely remained a passive background technology. NVIDIA is changing this now. Leading this innovation is Asterion, the world’s first AI-powered boss in an MMORPG. Introduced in MIR5, Asterion dynamically adapts to players’ tactics, evolves its strategies in real-time, and offers an entirely new level of challenge.

After years of experimenting with social media, virtual worlds, and smart hardware, Meta is now preparing for its boldest leap yet: household robots. The company is investing heavily in the development of AI-powered humanoid robots designed to assist with everyday tasks at home.

Artificial intelligence has long been seen as a costly playground for large corporations. But with Perplexity Deep Research, that might be about to change. The company has unveiled a tool capable of generating in-depth research reports in minutes—at a fraction of the usual cost.

While AI development has been dominated by names like ChatGPT and DeepSeek, Europe is making its presence felt with a serious contender: Le Chat.