Marketing 4.0: Moving from Traditional to Digital

What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions in their book "Marketing 4.0: Moving from Traditional to Digital".
Digitale Transformation

Digital Transformation – It Does Not Work Without the Employees

With the advancing technological change, companies have to pick up their employees early and sensitize them for the change.
Markenerlebnis für Startups

How startups create a brand experience

With a well thought-out brand experience, startups manage to optimally position their company and drive their marketing forward.
Kübernetik zur Zukunft des Marketing

The Future of Marketing – A Kubernetik

Which trends are particularly relevant for marketing in the future? Many factors play a role and a Kubernetik helps to recognize correlations.
Marketing Technologien

Technology trends in marketing

Technologies such as Virtual Reality, Edge Computing and AI are changing our companies and are not stopping at marketing.