With artificial intelligence to the personalized brand

In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.

Podcasts in internal communication – an appeal for internal innovation marketing

Innovations only work if they are also communicated internally. This article is an appeal for well thought-out communication - for example, through internal company podcasts.

Headless CMS – the future of the content management system

What does the future of the content management system look like? One trend that fits wonderfully into our networked and individualized world is the headless CMS.

What we can learn from the gaming industry when it comes to customer loyalty

The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.

Google Ads FLoC – the end of cookie-based and personalized advertising

Google Ads recently announced that they will no longer be serving personalized ads. The future is called FLoC.