What we can learn from the gaming industry when it comes to customer loyalty
The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.
Google Ads FLoC – the end of cookie-based and personalized advertising
Google Ads recently announced that they will no longer be serving personalized ads. The future is called FLoC.
Gartner forecasts marketing trends for 2021 and beyond
Gartner yesterday published the marketing trends from 2021, laying the foundation for brand management in the "new normal".
More than science fiction – How visions of the future from Germany 1900 are...
In 1900, the Hildebrands chocolate factory launched a futuristic campaign on the theme of "Germany in the year 2000" - the visions of the future of that time are in part already reality today.
Internal communication – key factor for innovation
Innovation does not work without the employees. For this reason, well thought-out and innovation-oriented internal communication is required.