Communicating innovations is not always so easy. In its location campaign, Invest in Bavaria shows how marketing can work.
The battle for the customer's attention is a tough one. According to neuromarketing, acoustic brand management can play a major role.
Social media holds some potential for startups. In order to optimize their own positioning, there are therefore a few tricks for founders!
Our world is flooded with information. It is therefore necessary to break new ground and develop innovative marketing campaigns.