Kategorie: Marketing & Communication

Successfully marketing innovations is a major challenge. But some measures can help to make the unknown more tangible.

When it comes to the metaverse, most companies are still looking for a good approach to finding a home for their brand in the virtual world. The Horizon Media agency wants to change that and is opening its own NFT, Metaverse and Web3 department to do just that.

In today's world, it is the task of all companies to attract the attention of potential applicants and to convince them of their merits. But how can this be achieved? These three companies are living creative recruiting.

What role does the metaverse play for marketing? Meta has now invited advertisers and agencies to a round table discussion to explore the opportunities with them.

"Die Hard" icon Bruce Willis has a new role in a Russian commercial. But he didn't have to enter a film set for it, instead he licenses his face for the innovative Deep Fake commercial.

Nir Eyal's book "Hooked: How to Build Habit-Forming Products" is an incredibly interesting work to show how to build a unique product.

In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.

Innovations only work if they are also communicated internally. This article is an appeal for well thought-out communication - for example, through internal company podcasts.