Kategorie: Marketing & Communication

For years, virtual influencers were seen as little more than a futuristic marketing gimmick. Today, they are appearing more frequently across social media platforms, advertising campaigns and digital brand experiences. However, a new study by German agency group pilot suggests that the real shift is not a sudden surge in enthusiasm for AI influencers, but a growing public awareness of AI-generated content.

With Claude Design, Anthropic is trying to solve a problem that many AI tools have so far struggled with: moving beyond generating visually appealing one-off outputs towards something that actually supports a real design workflow. The new product from Anthropic Labs is neither a classic image generator nor a simple prompt-driven toy. Instead, it is a browser-based environment that combines chat, a visual workspace and a pathway into production-ready development. Anthropic positions it as a research preview for Pro, Max, Team and Enterprise users

When Moltbook went live, it briefly felt like a glimpse behind the curtain of the future. A social network populated not by people but by AI agents: millions of profiles, endless debates,...

When Moltbook quietly went live at the end of January 2026, it introduced a concept that feels both playful and unsettling: a social network built exclusively for AI agents, where humans are welcome only as spectators. No posting, no commenting, no voting – just watching. In an internet long dominated by human attention, Moltbook flips the script and asks a stranger question instead: what happens when artificial agents are given a public space to talk among themselves?

OpenAI is testing advertising in ChatGPT for the first time in the coming weeks – only in the US, only for free and Go users, only at the end of responses. Plus, Pro and Enterprise remain ad-free. That sounds harmless, but it's the beginning of a new era: AI assistants are becoming advertising platforms. The question isn't whether, but how invasive.

Adobe is integrating its most important creative tools directly into ChatGPT. What sounds like a simple cooperation is in reality a strategic masterstroke that demonstrates how AI is fundamentally transforming the world of work – and who's pulling the strings.

OpenAI has officially denied that ChatGPT is currently running ads, responding to growing speculation fuelled by user screenshots and snippets of code found in its Android app. According to company representatives, no live advertising is taking place in ChatGPT, and the images circulating online have either been misinterpreted or are simply inaccurate. While advertising remains a possible option for the future, OpenAI has put such plans on hold for the time being.

What is today still seen as a helpful assistant could soon become the next Google—at least if OpenAI’s vision plays out. By gradually transforming ChatGPT into an interactive commerce and advertising platform, the company is laying the groundwork for a new kind of digital monetisation. Ads, as envisioned by OpenAI, won’t look like traditional banners—they’ll feel like part of the conversation.