Tradition and innovation – how Bavaria promotes its industry location
Communicating innovations is not always so easy. In its location campaign, Invest in Bavaria shows how marketing can work.
Acoustic brand management: The power of acoustic signals
The battle for the customer's attention is a tough one. According to neuromarketing, acoustic brand management can play a major role.
Social media marketing for startups – the search for emotions and added value
Social media holds some potential for startups. In order to optimize their own positioning, there are therefore a few tricks for founders!
Innovation in marketing – 3 tips for companies and marketers
Our world is flooded with information. It is therefore necessary to break new ground and develop innovative marketing campaigns.
Innovative Storytelling: New Tools for Marketing
You can hardly ignore the term: storytelling. But can storytelling also be subjected to innovation? How can current trends be integrated into this traditional method? An insight into three extraordinary ways to tell stories.