Kategorie: Marketing & Communication

What role does the metaverse play for marketing? Meta has now invited advertisers and agencies to a round table discussion to explore the opportunities with them.

"Die Hard" icon Bruce Willis has a new role in a Russian commercial. But he didn't have to enter a film set for it, instead he licenses his face for the innovative Deep Fake commercial.

Nir Eyal's book "Hooked: How to Build Habit-Forming Products" is an incredibly interesting work to show how to build a unique product.

In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.

Innovations only work if they are also communicated internally. This article is an appeal for well thought-out communication - for example, through internal company podcasts.

What does the future of the content management system look like? One trend that fits wonderfully into our networked and individualized world is the headless CMS.

The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.

Google Ads recently announced that they will no longer be serving personalized ads. The future is called FLoC.