Kategorie: Marketing & Communication

Adobe is integrating its most important creative tools directly into ChatGPT. What sounds like a simple cooperation is in reality a strategic masterstroke that demonstrates how AI is fundamentally transforming the world of work – and who's pulling the strings.

OpenAI has officially denied that ChatGPT is currently running ads, responding to growing speculation fuelled by user screenshots and snippets of code found in its Android app. According to company representatives, no live advertising is taking place in ChatGPT, and the images circulating online have either been misinterpreted or are simply inaccurate. While advertising remains a possible option for the future, OpenAI has put such plans on hold for the time being.

What is today still seen as a helpful assistant could soon become the next Google—at least if OpenAI’s vision plays out. By gradually transforming ChatGPT into an interactive commerce and advertising platform, the company is laying the groundwork for a new kind of digital monetisation. Ads, as envisioned by OpenAI, won’t look like traditional banners—they’ll feel like part of the conversation.

A new and growing problem is surfacing in the world of AI-powered search: second-order hallucinations. While standard AI hallucinations involve a language model making up facts or misrepresenting information, second-order hallucinations occur when a search engine picks up errors that were themselves generated by another AI system—and presents them as fact. The issue is subtle, but potentially far more dangerous than simple mistakes, as it allows misinformation to spread in a feedback loop between machines.

Imagine a browser that doesn’t just show you websites but thinks, plans, summarises, and even acts on your behalf. That’s exactly what Comet, the new AI-powered browser from Perplexity, sets out to deliver. Now available for free to all users, Comet signals a bold challenge to Chrome, Edge and other major players – positioning itself not just as a browser, but as your intelligent digital assistant.

What was once just a search bar is now becoming a digital assistant. In September 2025, Google began rolling out its most significant browser update to date: the deep integration of Gemini into the Chrome browser. While it may seem like a handy new feature on the surface, this development marks a fundamental shift in how we interact with the internet. Chrome is no longer just a window to the web – with Gemini, it becomes a co-pilot for everyday digital life.

Internet search in Germany is undergoing a historic turning point in 2025. A large-scale study by technology company Yext, published in July under the title “The Rise of the AI Search Archetypes”, documents a profound shift in how people access information.

Few concepts have spread so swiftly among web developers, SEO experts and AI specialists as “llms.txt”. Behind this unassuming text file lies an idea that could reshape how websites interact with large language models (LLMs).