Innovation does not work without the employees. For this reason, well thought-out and innovation-oriented internal communication is required.
What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions in their book "Marketing 4.0: Moving from Traditional to Digital".
With the advancing technological change, companies have to pick up their employees early and sensitize them for the change.