Hooked: How to Build Habit-Forming Products
Nir Eyal's book "Hooked: How to Build Habit-Forming Products" is an incredibly interesting work to show how to build a unique product.
With artificial intelligence to the personalized brand
In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.
Podcasts in internal communication – an appeal for internal innovation marketing
Innovations only work if they are also communicated internally. This article is an appeal for well thought-out communication - for example, through internal company podcasts.
Headless CMS – the future of the content management system
What does the future of the content management system look like? One trend that fits wonderfully into our networked and individualized world is the headless CMS.
What we can learn from the gaming industry when it comes to customer loyalty
The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.