Innovation in marketing – 3 tips for companies and marketers
Our world is flooded with information. It is therefore necessary to break new ground and develop innovative marketing campaigns.
Innovative Storytelling: New Tools for Marketing
You can hardly ignore the term: storytelling. But can storytelling also be subjected to innovation? How can current trends be integrated into this traditional method? An insight into three extraordinary ways to tell stories.
Startup Marketing – The Power of Schemas
Startups are characterized by a high degree of innovation. This often makes it difficult for them in marketing. This can be remedied by means of so-called schemes.
Innovation marketing – what innovators can learn from neuromarketing
The search for something new is a basic prerequisite for innovation marketing. However, many start-ups and companies find it difficult to communicate these innovations to their customers or employees. Neuromarketing helps here.
Chatbot Marketing for Startups
Digital marketing is constantly changing. With digital media and new technologies, strategies are changing and marketers' arsenals are being supplemented. While many of these new tools are often just short trends that fade away...