Kategorie: Marketing Tips

A new and growing problem is surfacing in the world of AI-powered search: second-order hallucinations. While standard AI hallucinations involve a language model making up facts or misrepresenting information, second-order hallucinations occur when a search engine picks up errors that were themselves generated by another AI system—and presents them as fact. The issue is subtle, but potentially far more dangerous than simple mistakes, as it allows misinformation to spread in a feedback loop between machines.

Imagine a browser that doesn’t just show you websites but thinks, plans, summarises, and even acts on your behalf. That’s exactly what Comet, the new AI-powered browser from Perplexity, sets out to deliver. Now available for free to all users, Comet signals a bold challenge to Chrome, Edge and other major players – positioning itself not just as a browser, but as your intelligent digital assistant.

Internet search in Germany is undergoing a historic turning point in 2025. A large-scale study by technology company Yext, published in July under the title “The Rise of the AI Search Archetypes”, documents a profound shift in how people access information.

Few concepts have spread so swiftly among web developers, SEO experts and AI specialists as “llms.txt”. Behind this unassuming text file lies an idea that could reshape how websites interact with large language models (LLMs).

In today's digital landscape, high-quality content is the key to success—whether for businesses, startups, or freelancers. But crafting compelling copy takes time, creativity, and often a fair bit of frustration. This is where Copy.ai steps in: an AI-powered platform that automates and enhances content creation.

OpenAI has unveiled Sora, a groundbreaking AI-powered video generator that allows users to create high-quality video content from simple text prompts. First introduced in the United States in late 2024, Sora became available to users in the European Union, the United Kingdom, Switzerland, Norway, Liechtenstein, and Iceland in February 2025.

In the swiftly evolving landscape of innovation management, LinkedIn emerges as an indispensable compass, guiding leaders, innovation managers, and visionary entrepreneurs. This professional network, once a mere platform for career connections, has metamorphosed into a vibrant epicenter of knowledge and inspiration.

As we head towards the swift conclusion of this year, let's cast our gaze upon emerging marketing trends that will define the landscape in the years to come.