Social Media Marketing

Social media marketing for startups – the search for emotions and added value

Social media holds some potential for startups. In order to optimize their own positioning, there are therefore a few tricks for founders!
Innovation im Marketing

Innovation in marketing – 3 tips for companies and marketers

Our world is flooded with information. It is therefore necessary to break new ground and develop innovative marketing campaigns.
Innovatives Storytelling

Innovative Storytelling: New Tools for Marketing

You can hardly ignore the term: storytelling. But can storytelling also be subjected to innovation? How can current trends be integrated into this traditional method? An insight into three extraordinary ways to tell stories.
Startup Marketing und die Schemata

Startup Marketing – The Power of Schemas

Startups are characterized by a high degree of innovation. This often makes it difficult for them in marketing. This can be remedied by means of so-called schemes.
Neuromarketing in der Innovation

Innovation marketing – what innovators can learn from neuromarketing

The search for something new is a basic prerequisite for innovation marketing. However, many start-ups and companies find it difficult to communicate these innovations to their customers or employees. Neuromarketing helps here.