In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.
Innovations only work if they are also communicated internally. This article is an appeal for well thought-out communication - for example, through internal company podcasts.
The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.
Google Ads recently announced that they will no longer be serving personalized ads. The future is called FLoC.
What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions in their book "Marketing 4.0: Moving from Traditional to Digital".