The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.
Google Ads recently announced that they will no longer be serving personalized ads. The future is called FLoC.
What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions in their book "Marketing 4.0: Moving from Traditional to Digital".