Google Ads FLoC – the end of cookie-based and personalized advertising

Google Ads recently announced that they will no longer be serving personalized ads. The future is called FLoC.

Marketing 4.0: Moving from Traditional to Digital

What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions in their book "Marketing 4.0: Moving from Traditional to Digital".
Markenerlebnis für Startups

How startups create a brand experience

With a well thought-out brand experience, startups manage to optimally position their company and drive their marketing forward.
Kübernetik zur Zukunft des Marketing

The Future of Marketing – A Kubernetik

Which trends are particularly relevant for marketing in the future? Many factors play a role and a Kubernetik helps to recognize correlations.
Augmented Reality Marketing

5 Impressive Examples of Augmented Reality Marketing

Augmented Reality revolutionizes marketing. Here are five examples of how AR can be used in your own brand management.