With artificial intelligence to the personalized brand
In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.
Podcasts in internal communication – an appeal for internal innovation marketing
Innovations only work if they are also communicated internally. This article is an appeal for well thought-out communication - for example, through internal company podcasts.
What we can learn from the gaming industry when it comes to customer loyalty
The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.
Google Ads FLoC – the end of cookie-based and personalized advertising
Google Ads recently announced that they will no longer be serving personalized ads. The future is called FLoC.
Marketing 4.0: Moving from Traditional to Digital
What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions in their book "Marketing 4.0: Moving from Traditional to Digital".
How startups create a brand experience
With a well thought-out brand experience, startups manage to optimally position their company and drive their marketing forward.
The Future of Marketing – A Kubernetik
Which trends are particularly relevant for marketing in the future? Many factors play a role and a Kubernetik helps to recognize correlations.
5 Impressive Examples of Augmented Reality Marketing
Augmented Reality revolutionizes marketing. Here are five examples of how AR can be used in your own brand management.
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