Augmented Reality and Virtual Reality in the Automotive Industry
Immersive media, such as augmented reality and virtual reality, will fundamentally change the automotive industry and are already beginning to redefine the customer and employee experience.
Innovative Storytelling: New Tools for Marketing
You can hardly ignore the term: storytelling. But can storytelling also be subjected to innovation? How can current trends be integrated into this traditional method? An insight into three extraordinary ways to tell stories.
Ready Player One – Virtual Reality between Reality and Fiction
Virtual Reality is a central component of Steven Spielberg's Ready Player One, but how far apart are reality and fiction really?
#Zukunftsblick – 3 future scenarios for social media, journalism & entertainment
3 future scenarios for social media, journalism & entertainment. The Otto Group's Blog Parade #Future View of the Otto Group is all about looking at the world of tomorrow and the future of communication.
Innovation explained: 5G-Technology
The 5G-technology seems to be the next big thing in mobile technology - but how fast is it really? Is it a completely new standard that will revolutionize the mobile phone industry, or is it just a hype that will disappear as quickly as it came up?