Augmented Reality und Virtual Reality in der Automobilindustrie

Augmented Reality and Virtual Reality in the Automotive Industry

Immersive media, such as augmented reality and virtual reality, will fundamentally change the automotive industry and are already beginning to redefine the customer and employee experience.
Innovatives Storytelling

Innovative Storytelling: New Tools for Marketing

You can hardly ignore the term: storytelling. But can storytelling also be subjected to innovation? How can current trends be integrated into this traditional method? An insight into three extraordinary ways to tell stories.
Ready Player One - Virtual Reality im Film

Ready Player One – Virtual Reality between Reality and Fiction

Virtual Reality is a central component of Steven Spielberg's Ready Player One, but how far apart are reality and fiction really?
#Zukunftsblick - Future of Communication

#Zukunftsblick – 3 future scenarios for social media, journalism & entertainment

3 future scenarios for social media, journalism & entertainment. The Otto Group's Blog Parade #Future View of the Otto Group is all about looking at the world of tomorrow and the future of communication.
Innovation erklärt - 5G

Innovation explained: 5G-Technology

The 5G-technology seems to be the next big thing in mobile technology - but how fast is it really? Is it a completely new standard that will revolutionize the mobile phone industry, or is it just a hype that will disappear as quickly as it came up?