FIFA Fußball Weltmeisterschaft

Innovations at the 2018 FIFA World Cup

The FIFA World Cup is currently keeping the world on tenterhooks. The players give their best on the field every day in Russia. But even if football has remained reasonably true to the rules...
Future of Work with Mixed Reality

The Future of Work with Mixed Reality

More and more companies are focusing their processes on digital transformation. The workplace of the future will also change. Immersive media such as augmented reality, virtual reality and mixed reality will play a central role in this future of work.
Augmented Reality und Virtual Reality in der Automobilindustrie

Augmented Reality and Virtual Reality in the Automotive Industry

Immersive media, such as augmented reality and virtual reality, will fundamentally change the automotive industry and are already beginning to redefine the customer and employee experience.
Innovatives Storytelling

Innovative Storytelling: New Tools for Marketing

You can hardly ignore the term: storytelling. But can storytelling also be subjected to innovation? How can current trends be integrated into this traditional method? An insight into three extraordinary ways to tell stories.
Ready Player One - Virtual Reality im Film

Ready Player One – Virtual Reality between Reality and Fiction

Virtual Reality is a central component of Steven Spielberg's Ready Player One, but how far apart are reality and fiction really?