Tag: book recommendation

Surrounded by Idiots: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business

Thomas Erikson's book "All Idiots!?" is an interesting bestseller from Sweden that sheds light on how to best communicate change and ideas and how to avoid misunderstandings.

No Rules Rules: Netflix and the Culture of Reinvention

How did Netflix become the innovation company it is today? An insight is provided by the book "No Rules: Netflix and the Culture of Reinvention" by Reed Hastings and Erin Meyer.

Life lessons from former Disney CEO Bob Iger

The book "The Ride of a Lifetime" by Bob Iger, former CEO of Walt Disney, is a wonderful example of how good management works.

Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100

Michio Kaku is one of the most famous masterminds of our time. In his book "The Physics of the Future", the mastermind takes a look at the coming decades.

Getting to Yes: Negotiating an agreement without giving in

We all have to negotiate every day. The book "Getting to Yes: Negotiating an agreement without giving in" Roger Fischer, William Ury and Bruce Patton inspired me to rethink and change my negotiation strategy.

Marketing 4.0: Moving from Traditional to Digital

What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions in their book "Marketing 4.0: Moving from Traditional to Digital".

Future medicine

What does the future hold for the healthcare industry? The book Future Medicine by Thomas Schulz takes a look at the opportunities and challenges.

Smart machines: How Artificial Intelligence Changes Our Lives

We are in the middle of the era of smart machines. How they change our lives is shown by Ulrich Eberl in his book " Smart Machines".

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