What we can learn from the innovation culture at Nintendo
What we can learn from the 130-year history of Nintendo on innovation culture and innovation management. It only takes courage and a future mentality.
Prototype the Future – why prototypes are crucial in the innovation process
Prototypes help companies to make their innovations, processes and ideas tangible and to evaluate their relevance for future users.
Traces of change – Megatrend Convenience
Customer needs change. Today, customers have different expectations than they did a few years ago. The convenience megatrend is the key!
Innovation methods: Analogy method
In the field of innovation, you don't always have to reinvent the wheel. The analogy method helps in the process of finding new ideas and possibilities.
Insurance – why companies have to face transformation
The insurance industry determines our daily lives. But insurance companies must reinvent themselves in order to be successful in the long term.