Kategorie: Innovation Management

Retail advertising is undergoing a seismic shift, and at the heart of this transformation is artificial intelligence. For decades, marketing relied on experience, intuition, and broad audience targeting. But AI has rewritten the rulebook, bringing a level of precision, efficiency, and adaptability that was previously unimaginable. Advertising is no longer static or one-dimensional—it is dynamic, intelligent, and often tailored to an individual before they even realise what they want.

From 2 February 2025, businesses and their employees will enter a new era in their use of artificial intelligence. On this date, one of the central provisions of the European AI Act will come into force: the importance of demonstrable competence in the use of AI. This means that AI tools, regardless of their purpose or risk level, should only be used by individuals who possess the necessary expertise.

The world of work is undergoing a profound transformation, driven by technological innovations that are redefining employment and job roles. According to the Future of Jobs Report 2025 by the World Economic Forum (WEF), an estimated 170 million new jobs could be created globally by 2030, while 92 million positions may be displaced. This net increase of 78 million jobs highlights the dual nature of technological change, presenting both risks and significant opportunities.

In an age where artificial intelligence can generate results in seconds and innovation cycles have shrunk from months to weeks, it’s easy to lose sight of the power of stepping back. The relentless pace of modern progress pushes us forward at breakneck speed, but sometimes, it’s in moments of stillness that the most transformative ideas take shape. The Christmas season, with its unique blend of quiet reflection and festive inspiration, offers the perfect opportunity to pause, recalibrate, and rethink our approach to innovation.

The adoption of artificial intelligence among German companies has reached an all-time high, underscoring the rapid pace of digital transformation in the economy. According to a recent survey by the Federal Statistical Office, one in five businesses in Germany—20 percent—now utilises AI technologies. This marks a sharp increase from last year, when just 12 percent of companies reported using AI. When compared to 2021, when only 11 percent of businesses adopted AI, the progression is even more striking.

The AI world is evolving rapidly, reshaping the workplace so profoundly that many already sense: those who don’t keep up may get left behind. Yet, with targeted skills, not only can you keep pace, but you can actively shape this technological transformation and stay ahead of the crowd.

In today's business world, where artificial intelligence and automation are increasingly prevalent, the ability to effectively communicate with machines has become an essential skill. Prompting training—programs that teach employees how to give precise and goal-oriented instructions to AI systems—are therefore crucial for companies aiming to stay competitive.

At a time when artificial intelligence has the potential to profoundly change our society and economy, it is critical that technology policy makers understand exactly what they are steering. Unfortunately, many leaders in both politics and business lack a deep understanding of new technologies, often leading to ill-informed decisions. One example of proactive action is US Congressman Don Beyer, who is deeply involved with machine learning.