Was ist ein Startup?

Understanding startups: What is a startup?

If you ask what people think of a startup, many people still have the clichéd picture from the USA. But what really distinguishes the young entrepreneurs? What makes their culture of innovation? An insight into the startup spirit!
Startup Marketing und die Schemata

Startup Marketing – The Power of Schemas

Startups are characterized by a high degree of innovation. This often makes it difficult for them in marketing. This can be remedied by means of so-called schemes.
How to talk to customers - der Mom Test

How to talk to customers when everyone is lying to you

Does my innovation really suit the market or the customer? This is a question that many companies ask themselves as they develop their business ideas. Rob Fitzpatrick, author of "The Mom Test"shows how this can be done.
Magic Leap One

Magic Leap One – a quantum leap for Augmented Reality?

Magic Leap, the mysterious Augmented Reality Startup, which has raised an astonishing $1.9 billion without publishing a prototype, is starting the new year with big plans. After six years, the company has now announced...
Startups und der Mittelstand - Vorteile

Startups and SMEs – advantages of cooperation

Even if it often seems so, when you read the business press, innovation is not only meant for companies with large budgets. Medium-sized companies in particular must reinvent themselves in order to survive in...