Tradition and innovation – how Bavaria promotes its industry location
Communicating innovations is not always so easy. In its location campaign, Invest in Bavaria shows how marketing can work.
Social media marketing for startups – the search for emotions and added value
Social media holds some potential for startups. In order to optimize their own positioning, there are therefore a few tricks for founders!
Startup Marketing – The Power of Schemas
Startups are characterized by a high degree of innovation. This often makes it difficult for them in marketing. This can be remedied by means of so-called schemes.
Chatbot Marketing for Startups
Digital marketing is constantly changing. With digital media and new technologies, strategies are changing and marketers' arsenals are being supplemented. While many of these new tools are often just short trends that fade away...
It begins with a vision – StartingUp 03/2016
Interview with the founder's magazine "StartingUp", under the heading Gründertalk, about the topic of founding as a student.