Kategorie: Startup Marketing

How startups create a brand experience

With a well thought-out brand experience, startups manage to optimally position their company and drive their marketing forward.

Tradition and innovation – how Bavaria promotes its industry location

Communicating innovations is not always so easy. In its location campaign, Invest in Bavaria shows how marketing can work.

Social media marketing for startups – the search for emotions and added value

Social media holds some potential for startups. In order to optimize their own positioning, there are therefore a few tricks for founders!

Startup Marketing – The Power of Schemas

Startups are characterized by a high degree of innovation. This often makes it difficult for them in marketing. This can be remedied by means of so-called schemes.

Chatbot Marketing for Startups

Digital marketing is constantly changing. With digital media and new technologies, strategies are changing and marketers' arsenals are being supplemented. While many of these new tools are often just short trends that...

It begins with a vision – StartingUp 03/2016

Interview with the founder's magazine "StartingUp", under the heading Gründertalk, about the topic of founding as a student.
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