Kategorie: Retail

Retail advertising is undergoing a seismic shift, and at the heart of this transformation is artificial intelligence. For decades, marketing relied on experience, intuition, and broad audience targeting. But AI has rewritten the rulebook, bringing a level of precision, efficiency, and adaptability that was previously unimaginable. Advertising is no longer static or one-dimensional—it is dynamic, intelligent, and often tailored to an individual before they even realise what they want.

There are few industries that have evolved as rapidly in recent years as the world of commerce. Already, it's clear that we are only at the beginning of a revolutionary era. The future of commerce will be shaped by a fusion of technology, creativity, and customer-centricity, with the advanced AI technology, especially the development of ChatGPT by OpenAI, playing a pivotal role.

Experiential shopping is an important trend in the future of retail, with customers looking for a holistic shopping experience. To be successful, retailers in Germany should take measures that excite consumers in the long term.

The future of food delivery? Uber is introducing a fleet of six-wheeled delivery robots to assist Uber Eats drivers.

The demand for goods in our society will increase even further in the coming years. In Switzerland, an alternative solution was presented in 2016 that now appears to be becoming reality: Cargo Sous Terrain. But what is behind it?

With the update of their app, IKEA creates another revolution in augmented reality. In just a few steps, you can now not only have a digital copy of your own room, but also simply replace your own furniture with IKEA's in it.

Who does not know him. Green, grouchy and mean - the Grinch has become firmly fused with Christmas. But now the Grinch bot is stealing the Christmas presents.

Rarely has there been more opportunity for a startup to actively shape the future. Four industries to take a closer look at.