Kategorie: Retail

Virtual Reality and Augmented Reality are gaining momentum. In retail in particular, these technologies can represent a quantum leap for the customer experience.

Retailers are increasingly facing new challenges. The book Innovations in Retail gives retailers tips on how to design digitisation.

For many branches of industry, the blockchain technology represents a revolutionary change - and so does the retail industry. Many classic retail processes can be optimized with the help of this innovative technology. An insight into the possibilities...

Mobile technologies are part of our daily lives. Smartphones, tablets and the like have not only found their way into our living rooms, but also to workstations and shops. With the advent...

Today, technology is evolving so fast that many retailers find it difficult to stay at the forefront of innovation. Chatbots, mobile payment, order-in-store - it soon seems as if new technologies are...

The after-sales phase is a central phase for the retail to ensure long-term customer loyalty. The perception that the consumer has in this section of his shopping has had a fundamental impact...

In the sales phase, the aim is for companies to pick up their customers in the best possible way. While in the pre-purchase phase, while he searches for information and details, they...

Retail is becoming increasingly digitalised. Omnichannel and cross-channel sales have long since become the standard in the connected world. But what is really important to the consumer and how do different generations...