Company Watch: Get groceries in 10 minutes with Berlin’s Unicorn Gorillas

Founded in 2020, the startup Gorillas recently became one of the few German Unicorns and has raised more than 280 million euros in the last twelve months. But what makes the startup so interesting for investors and why should other retailers take a cue from the concept of the extremely fast supermarket?

The Berlin-based company Gorillas promises to deliver groceries ordered within 10 minutes. The first customers are enthusiastic about the fast and friendly suppliers. Fresh groceries in less than fifteen minutes – it sounds like a dream, but it’s probably the best embodiment of the quick commerce trend yet.

How does Gorillas work? (Source: Simon)


Not only the delivery is fast as never, before, also the growth of the young company. With a valuation of at least one billion euros, the growth prospects are estimated to be extremely positive. The supply chain concept of Gorillas is to offer the highest possible efficiency with extremely low delivery costs.

In less than ten months, the startup was established in over a dozen cities, not only in Germany, but also in England and the Netherlands. Investors include international and a few national investors from the food and hedge fund industries.

Only time will tell whether the Berlin-based company will continue to show such promise in the coming year and whether its concept will deliver what it promises in the long term, but Quick-Commerce is definitely a company to keep an eye on in the retail sector.



Post picture: Gorillas

Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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