Macunx VR – what you can learn from the memory palace for innovation management

Already in 2016 I talked about the Virtual Reality Memory Palace from Macunx VR. The colleagues from Cambridge have now approached me again to inform me about the latest changes on the VR Memory Palace platform, which promises to revolutionize spatial learning.

Two years ago, Linguisticator and Macunx VR launched a kickstarter campaign to transfer the centuries-old memory technique of the Thought Palace into the virtual world.

The first version of Macunx VR has now been released and will be available for HTC Vive and Oculus Rift from June 20, 2018. I was a little interested in the development of the company and was thrilled that they achieved their kickstarter goal with almost 400% growth on the planned budget.


Learn Pi with a Memory Palace in Macunx VR (Source: Linguisticator)


The Memorial Palace of Macunx VR is essentially a library, a way to use rooms and images to organize information and memories. Macunx VR plays with the strengths of our visual and spatial memories and makes learning and remembering easier than ever before. The Virtual Reality application is intended for learning languages, history and anatomy.

“Memory palaces have been around for a long time, but they have been difficult to explain and share because they have traditionally been built in the imagination. Now, we can actually see each other’s imaginations with our own eyes and literally walk around inside of them. This makes the memory palace accessible to everyone without the need for extensive training; it also makes it easy to create and use memory palaces for very large and complex subjects.” – Dr. Aaron Ralby, Founder of Macunx VR


I am curious how the product will develop further and will also test the application promptly in innovation profiling to give myself a better impression of the advantages and disadvantages of the virtual memory palace.


Learning Innovation: Macunx VR

This contribution is not just a recourse to a two-year-old topic, but a success story in a market that is still difficult to populate. Macunx VR is an example of how a new technology, like Virtual Reality, can be brought to people. By relying on the well-known method of the memory palace and the clear identification of a problem with the user, they made the successful Kickstarter campaign possible.

I have been using the VR Memorial Palace as an example in my lectures for several years and have also received feedback from students in the past that such a technology also helps those who do not have the creativity to create their own space for memories.

For this reason, companies can take the following items from Macunx VR’s Memory Palace:

    1. Identify a problem that concerns your target group
    2. Research whether there is already a solution from other areas
    3. Defuse existing solutions and identify their vulnerabilities
    4. Combine an innovative approach with existing solutions
    5. Set schemas to connect the new solution to the old one


These were only a few points which, however, reflect the main features of innovation management. We do not have to reinvent the wheel of everything. Whether with principles such as the Lean Startup method or revolutionary inventions such as the iPhone. They all used the ability of Remixing to get the best out of all worlds. In this way, your own developments can also become a success, as was the case with Macunx VR.



Post Picture: Linguisticator


Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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