Apple has recently made a foray into a brand-new product category with the Apple Vision Pro headset. This represents a deviation from the company's traditional product approach, as Mark Gurman reported in his latest Power On newsletter. To streamline the management of Vision Pro and other segments of the ecosystem, Apple has formulated a dedicated division.

Can you really bring mixed reality and classic driving together? At the Web Summit 2022, BMW presented an MR project that can turn driving into an immersive experience while sitting in a normal car.

According to recent reports, Apple's headset will literally give us superpowers. The mixed reality device is said to make sound waves, Wi-Fi signals and even gas leaks visible.

Today, Chinese automaker NIO announced that its new augmented reality glasses, which it developed in partnership with startup Nreal, will bring a whole new 3D experience to cars.

Magic Leap is back in the conversation and looking to turn the augmented reality industry on its head with their new headset.

In early 2022, Apple is expected to launch its AR glasses on the market. Now, according to reports, the company has reached another milestone.

Peggy Johnson, former manager at Microsoft, is the new CEO of Magic Leap - and she has big plans for the mixed reality start-up.

To make augmented reality and virtual reality more tangible, Chrome 81 brings immersive media directly into the Internet browser via WebXR.