Reboot for Magic Leap – how the headset is changing AR

Things got a bit quieter around Magic Leap. The great hope of the AR market briefly disappeared from the surface of the media landscape after a few problems. But now they are back and with a hefty injection of cash, the company that wanted to revolutionize augmented reality with their headsets and apps could finally realize their vision.

Their new headset Magic Leap 2, is – unlike their first attempt, which was derided in part for looks and functionality- intended for businesses, but may quickly appeal to the general public as well. Focusing on corporate experts is a strategy that Google also chose after its first failed attempts at AR.

Magic Leap’s new and completely revamped hardware is expected to hit the market next year and will now finally bridge the gap between the virtual and analog worlds.

Magic Leap’s $500 million in financial support is intended to improve its oft-criticized slow product development and drive the launch of the improved headset into new markets.


“This more advanced headset boasts critical updates that make it more immersive and even more comfortable, with leading optics, the largest field of view in the industry, and dimming-a first-to-market innovation that enables the headset to be used in brightly lit settings, in addition to a significantly smaller and lighter form factor,” – Peggy Johnson, CEO Magic Leap

But even though the new headset is a good step forward, the company’s current AR solutions, as well as those of its competitors, are still far from reaching their potential. In the long run, the new technology can transform not only medicine, industry and daily life, if it can come up with the first successful applications..,


Post picture: Magic Leap

Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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