When it comes to entertainment, Walt Disney has not only been a pioneer for many decades, but also a creator. From the early beginnings of animated films to today in the fields of robotics and digitization, they are breaking new and sometimes unusual ground.
Today, Chinese automaker NIO announced that its new augmented reality glasses, which it developed in partnership with startup Nreal, will bring a whole new 3D experience to cars.
It's been a few years since Google launched their first attempt at augmented reality. Google Glass, despite promising features, was a flop. The constant use of built-in video cameras, the lack of understanding for users. But now the tech company wants to get it right and is experimenting with new possibilities in AR.
With the update of their app, IKEA creates another revolution in augmented reality. In just a few steps, you can now not only have a digital copy of your own room, but also simply replace your own furniture with IKEA's in it.
Meta has announced the cancellation of their plans AR glasses with the working name "Project Nazare". They want to change their focus a bit to have more time for more thoughtful glasses.
With the advent of the metaverse, the discussion of the car as the entertainment center of the future has come back into focus. VentureBeat has now published an exciting reflection that talks about the disruption of the automotive industry by the metaverse.
Snapchat is working on a new feature called "Custom Landmarkers," which will allow select creators to create unique AR experiences at regional locations, stores and landmarks.
