Meta postpones the launch of its AR headset

Meta’s plans for the Metaverse were already impressive. New headsets, affordable for everyone, unique smart devices for the connection of analog and digital worlds and quite a lot of pressure for Apple and Co, who have not yet presented their own hardware and software solutions optimally.

But now the schedule is changing a bit. Meta Platforms has now scaled back originally communicated plans to pioneer a range of augmented reality glasses in the next few years. This announcement is in response to the recent investment issues Meta has been facing. Due to the current crypto winter and the discovery phase of most companies and users, the tech giant behind Facebook, Instagram and WhatsApp experienced high expenses. The new announcement is therefore an appropriate response, providing more time for elaboration and precision.

Meta has now announced that the first version of the AR glasses with the working name “Project Nazare”, which according to original plans was to be launched in 2024, will not be marketed. According to insiders, the glasses will instead become a demonstration product for applications in Meta’s Horizon. However, the second version of the glasses, which has the project name Artemis, gets a higher priority due to the postponement and gives the competition, like Apple, whose headset has been expected for years, more time for their own market entry.

You cannot take this news any way you want, but in my opinion, it makes sense to take more time for a good and well-thought-out project instead of rushing it and launching a less-than-optimal product on the market.


Post Image: Meta

Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

Ähnliche Artikel



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Follow us


Cookie Consent with Real Cookie Banner