As a technology trend in marketing, augmented reality (AR) is on everyone's lips. But what exactly is behind this term and how can it be used in product presentation?

I think with most of us the first aid course is already a little bit ago. This, of course, poses a great danger, as we would not know how to react in an emergency? Social media pioneer and AR pioneer Snapchat has now presented an innovative augmented reality lens called CP(A)R, which can extremely help us save lives in the situation described.

According to recent reports, Apple's headset will literally give us superpowers. The mixed reality device is said to make sound waves, Wi-Fi signals and even gas leaks visible.

When it comes to entertainment, Walt Disney has not only been a pioneer for many decades, but also a creator. From the early beginnings of animated films to today in the fields of robotics and digitization, they are breaking new and sometimes unusual ground.

Today, Chinese automaker NIO announced that its new augmented reality glasses, which it developed in partnership with startup Nreal, will bring a whole new 3D experience to cars.

It's been a few years since Google launched their first attempt at augmented reality. Google Glass, despite promising features, was a flop. The constant use of built-in video cameras, the lack of understanding for users. But now the tech company wants to get it right and is experimenting with new possibilities in AR.

With the update of their app, IKEA creates another revolution in augmented reality. In just a few steps, you can now not only have a digital copy of your own room, but also simply replace your own furniture with IKEA's in it.

Meta has announced the cancellation of their plans AR glasses with the working name "Project Nazare". They want to change their focus a bit to have more time for more thoughtful glasses.