As we head towards the swift conclusion of this year, let's cast our gaze upon emerging marketing trends that will define the landscape in the years to come.

Last week, the US Patent & Trademark Office released a patent application from Apple that goes beyond the known CarPlay instrument cluster system. It's a novel augmented reality display for vehicles, projecting information directly onto the windshield or other windows within the vehicle. It might sound like something out of a sci-fi movie, but it could soon be a reality.

In a world where technology becomes ever more personal, wearables are at the center of an exciting revolution. From health monitoring to mixed reality - the future is worn directly on the body. Dive into a vision where wearables have the potential to change our lives in inspiring ways.

Apple has recently made a foray into a brand-new product category with the Apple Vision Pro headset. This represents a deviation from the company's traditional product approach, as Mark Gurman reported in his latest Power On newsletter. To streamline the management of Vision Pro and other segments of the ecosystem, Apple has formulated a dedicated division.

There's a lot of talk about the Metaverse. Beyond all the hype and speculation, there seems to be an exciting future. The Metaverse is still in development, but it is definitely not dead. A look into the future...

As a technology trend in marketing, augmented reality (AR) is on everyone's lips. But what exactly is behind this term and how can it be used in product presentation?

I think with most of us the first aid course is already a little bit ago. This, of course, poses a great danger, as we would not know how to react in an emergency? Social media pioneer and AR pioneer Snapchat has now presented an innovative augmented reality lens called CP(A)R, which can extremely help us save lives in the situation described.

According to recent reports, Apple's headset will literally give us superpowers. The mixed reality device is said to make sound waves, Wi-Fi signals and even gas leaks visible.