As a technology trend in marketing, augmented reality (AR) is on everyone’s lips. But what exactly is behind this term and how can it be used in product presentation?
AR is a technology that integrates digital objects into the real world. With the help of AR, products can be presented in a unique and interactive way. This means that customers can see and try products in their own environment before they buy them. AR offers a deeper connection between brand and customer and can positively influence the purchase decision.
The use of AR in product presentation is not new. Back in 2016, IKEA unveiled its AR app “IKEA Place,” which allowed customers to virtually place furniture pieces in their own homes before purchasing them. This technology has since evolved and is being used more and more.
AR can be used in product presentation in a number of ways. One way is to project AR elements directly onto the product itself. This means that customers can hold the product in their hand and simultaneously see additional information, such as product videos or technical data, on their smartphone or tablet.
Another option is to integrate AR elements into a physical environment. For example, customers can use a special AR app to place virtual objects in their environment and view them from different perspectives. This technology is particularly well suited for the presentation of products such as furniture or vehicles.
But AR can be put to good use not only in sales, but also in the service sector. One possibility is to create AR instructions to help customers set up or repair products.
Another example is the use of AR in the event industry. AR elements can be integrated into live events and engage the audience in an interactive experience.
In the future, augmented reality will become even more important in product presentation. Advances in technology will make AR glasses easier and more comfortable to wear, making them even more attractive to use in retail and other settings. The integration of AI into AR applications will also play an increasingly important role, enabling companies to address individual customer needs in an even more targeted manner.
In addition, it will be interesting to see what new uses will emerge for AR. In the automotive industry, for example, AR could be used to enable customers to take a virtual test drive. AR could also be used in medicine to provide doctors with better orientation during complex operations.
All in all, augmented reality is a technology that has the potential to revolutionize the way we present and experience products. It remains to be seen what new applications and developments await us in the future.