Snapchat’s AR lens refreshes our first aid skills

I think with most of us the first aid course is already a little bit ago. This, of course, represents a great danger, because in an emergency we would not know how to react? And even if we remember, the panic could make us make fatal mistakes. Augmented reality could offer a solution here.


A look at the immersive application (Source: Snap Inc./IFRC).


Social media veteran and AR pioneer Snapchat has now presented an innovative augmented reality lens called CP(A)R, which can extremely help us save lives in the situation described. Fittingly for the world day “Restart a Heart Day” Snapchat presents their system, which they developed in cooperation with the Red Cross and the agency Gospooky.

The new Snapchat lens shows in emergency situations, step by step how to perform cardiopulmonary resuscitation. With the CP(A)R lens, fatal mistakes can be avoided and first aid knowledge can be refreshed.

Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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