Traces of change – Megatrend Convenience

Customer needs are changing more and more. Today, customers have completely different expectations than they did a few years ago. Convenience orientation is the centre of today’s business world. People’s need for convenience, simplicity and time savings is increasingly being incorporated into the services and enables customers, buyers and users to have a simple yet target group-oriented experience.

In the VUCA world in which we live, acceleration and complexity play an increasingly important role. Technology dominates our lives and sometimes makes it more and more difficult. But in a complex world we are looking for peace and quiet and this is where the megatrend of convenience comes into play. Three words are decisive in this trend: fast, simple, flexible.


Convenience – a focus on simplicity

The use of software, technology and applications must be understood quickly and efficiently. Time-consuming processes are reluctant to be seen and are only accepted under certain circumstances where it is unavoidable still.

But companies that focus on them can quickly see the advantage. Customers instinctively orient themselves towards companies that keep access barriers as low as possible. Especially in retail, it is a lifeline for the increasingly dwindling local retail trade. With a focus on the properties quickly, easily and directly on site, they can deliver a quality in the food sector that has not yet been achieved by online retailing.

Companies that want to invest in this trend need a high level of user centricity. The key to success here will be open discussion with customers, users or employees. You have to understand the needs and current pain points so that you can focus your products on the simple solution of the problem.

Translated with

Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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