Podcasts in internal communication – an appeal for internal innovation marketing

Why do innovations fail? This is a question that many companies have to ask themselves all the time. Often, however, the solution is so close – there is a lack of internal communication.

That this topic is very important to me should not be news to any reader, but sometimes the solution can be very simple. A few weeks ago I had a workshop where a participant talked enthusiastically about her internal podcast. Having produced podcasts for some time now, both for myself and for clients, it seemed like nothing special to me until she told me about all the impressions and information she gets through this tool of internal communication.

So I’d like to use this article to talk a bit about the benefits of such a podcast. Audio catches your ear and stays in your head, as Radiozentrale put it so well. Rarely has there been a medium that has reached a broader audience and inspired more people. But mostly people use it as an external marketing tool, especially since the pandemic started.

But why not send a “roving reporter” through your own company? Just buy a good microphone and off you go. How is the current change project going? What do the employees think of it? Do they even know it exists?

You can approach people in an auditory way without them having to smile into the black hole of the camera. He has the freedom to repeat a question, to promise himself and can still be saved in production.

Therefore, my appeal to all readers. Don’t neglect communication with your employees. Just because you are deeply involved in an issue does not mean that everyone in the company is. Always remember the four pillars of internal communication: information, dialog, appreciation and knowledge transfer. All these aspects can be presented in so many ways and integrated into newsletters, intranets or team groups.

Get creative and let your employees have their say. Let them participate and engage in dialogue. If you use some of the marketing tools not only for the customer but also for your own people, great things can happen. Give people the opportunity to be as excited as the participant was in my workshop….

Alexander Pinker
Alexander Pinkerhttps://www.medialist.info
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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