The Technology Fallacy: How People Are the Real Key to Digital Transformation

When it comes to technological progress, people are inevitably at the center. Even though it often seems as if processes and technologies are the linchpin of any change, this is a false perception of the truth. This is also shown in the book “The Technology Fallacy: How People Are the Real Key to Digital Transformation,” an anthology by a wide variety of authors from the field of innovation and transformation.

What the authors clearly show is that digital technologies are shaking up organizations more than they ever imagined and management is now desperately looking for a technological solution to the problem. But is that really the solution?

As a guide, “The Technology Fallacy” takes you through the current changes and focuses its narrative not on the technologies and innovations, but on the organizational changes needed to survive in the marketplace over the long term. The authors share my opinion that despite all the digitalization, it is first and foremost about people and that the most effective strategy is probably that of collaboration to get the best out of the company, the team and the technologies.

A definite reading recommendation for all those for whom change is already just around the corner!


You can buy the book here*


* If you buy something via an affiliate link, “Medialist – Innovation Profiling” receives a commission from Amazon for the recommendation. The purchase price does not change as a result.

Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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