Amazon-Go for stationary retail – how Amazon wants to transform retail

When Amazon-Go entered the stationary retail market, they were a phenomenon at the point of sale with their “Just Walk Out” technology. The cashless form of retail shopping has excited many customers and at the same time produced some critical questions.

One thing is clear, however, the technology is not only interesting for the Internet giant, but for everyone retailers in the market to counteract the shortage of personnel and to bring new, innovative technologies to the stores.

The principle, which was introduced in 2016, uses computer vision, sensors and deep learning to document all purchased products without errors and eliminate the annoying queuing at the checkout. This system is complemented by the Amazon-Go App. Now the shopping giant is publishing its technology for all retailers.

In contrast to Amazon-Go, customers of the classic retail do not need their own app. When they enter the store, they insert a credit card into a closed turnstile and start shopping.

Once in the store, customers can simply remove the items from the shelf and then leave the store. If they wish, they can obtain the receipt at a kiosk where they can leave their e-mail address.

Amazon is currently starting to work with the first retailers they want to help install the technology needed for the “Just Walk Out” system, which includes cameras and weight sensors on the shelves. will work with retailers to install the necessary technology, which includes cameras and weight sensors on the shelves. Amazon will also provide a 24/7 service to the stationary retailers to assist them in the transformation phase. Amazon affirms that they will collect only the most essential customer data, such as product data required to create the receipt, but will refrain from further analysis.

It is not yet known when the first stores in Germany will accept Amazon’s help for the transformation, but the retail giant apparently wants to help lead the stationary retail into the next age, as they already did with their online shop in eCommerce.

Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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