Retail advertising is undergoing a seismic shift, and at the heart of this transformation is artificial intelligence. For decades, marketing relied on experience, intuition, and broad audience targeting. But AI has rewritten the rulebook, bringing a level of precision, efficiency, and adaptability that was previously unimaginable. Advertising is no longer static or one-dimensional—it is dynamic, intelligent, and often tailored to an individual before they even realise what they want.
Meta is making a significant entry into the AI landscape with its latest AI offensive. Under the leadership of Mark Zuckerberg, Meta recently launched a ChatGPT-like service and unveiled its latest language models from the LLaMA series.
In the world of generative artificial intelligence, the right Key Performance Indicators play a crucial role in the success of businesses. Selecting suitable KPIs requires a careful consideration of specific goals and requirements.
In the era of digital progress, humanity stands on the threshold of a technological revolution, driven by the advancing development of artificial intelligence. A recent analysis by the International Monetary Fund (IMF) highlights the deep and far-reaching impact of AI on the global work landscape.
In recent weeks, a notable shift in the behavior of OpenAI's ChatGPT-4, accessible to ChatGPT-Plus subscribers, has sparked both concern and curiosity. This advanced AI model, known for its robust performance, has been delivering unusually terse and incomplete responses, diverging from its typical, efficient output.
As we head towards the swift conclusion of this year, let's cast our gaze upon emerging marketing trends that will define the landscape in the years to come.
The Gartner Hype Cycle for 2023 paints an intriguing picture in the realm of Artificial Intelligence, particularly focusing on Generative AI. This technology, dominating discussions and including systems like ChatGPT, is revolutionizing how developers and knowledge workers operate.
In an era of rapid technological advancement, managers face a significant challenge: they must not only chart the course but also assume an inspirational leadership role for their teams.
