The Future of Marketing – A Kubernetik

The world of business is changing. Increasingly, companies are adapting to the current possibilities of digital transformation and are searching for their place in the changing world. However, innovation in the familiar business processes does not stop at the individual areas of a company. Marketing, i.e. the company’s internal and external voice, must also reinvent itself in order to survive in the long term. A Kubernetik can help here.

Marketing experts in companies and agencies need to find new ways to attract customers’ attention. Innovation technologies and trends play a central role. Augmented reality, virtual reality, artificial intelligence, data analytics and more are just a few examples of how future technologies are currently redefining marketing. In the next five to ten years, many more aspects will come our way.

As innovation profilers and strategists for the future, there are many trends that need to be adjusted to. Be it technologies such as Voice Assistants and holograms that will shape our shopping streets and households in the future or megatrends such as the Silver Aging Society, the algorithmisation or the Convenience.


Insight into the future of marketing

The challenge, however, is to make sense of all the possibilities. One tool that helps me a lot in my work is the Kubernetik method by Chris Eberl. This method is based on the well-known cybernetics or the system loop process, but helps to get clarity about the connections of the individual instruments faster.

For the future of the marketing the Kubernetik would look thereby as follows:

The complete explanation and an extension of the article on the future of marketing can be read on the Kubernetik page.


The method has already helped me with some trend research to get clarity about contexts and effects and to make more precise forecasts. It is highly recommended for all business professionals who deal with complex decisions and topics on a daily basis.

Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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