Traces of Change: Megatrend Algorithmization

Everything has changed in our society in recent years. Social, technological and social structures are restructured. More and more people are drawn to the cities, industry 4.0 conquers with automation and digitization the producing companies and data get a previously unknown value. This algorithmization will remain in the future and is therefore a megatrend that is highly relevant for all companies.

Think about your everyday life, your company. Algorithms have a fundamental influence on our lives today and are indispensable. From communication via Facebook, searching in Google or shopping on Amazon. All these everyday tasks are only possible with well thought-out, innovative algorithms.

Smart Cities: Step into the city of the future! (Source: AXA)


This will increase in the near future. At the latest with the advent of the Internet of Things, when all devices communicate with each other, the algorithm will have conquered all areas of life. The megatrend of algorithmization therefore describes the increasing penetration of computers, data and algorithms into our lives. They are all becoming increasingly networked, more sensitive through sensors and faster, even more intelligent through artificial intelligence.

As we move through everyday life in the world of tomorrow, we will leave data with every activity, every move and every step. Movement data through the city, payment data when boarding a bus or time data when entering the company building. All these data streams supply the algorithm, help it learn more about us and tailor the world around us.

Especially in a future in which even more things are networked than is still the case today, tailor-made content is almost a must before we sink in the flood of information. So algorithms help us to be relieved and to be able to master our everyday life optimally.


The trend of algorithmization is therefore probably one of the most significant developments in the data era in which we live. Thanks to intelligent data formulas, our environment learns how to react to us and make decisions. Whether this is a curse or a blessing, as with all innovations, remains a matter of consideration.


Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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