The art of innovation marketing
Successfully marketing innovations is a major challenge. But some measures can help to make the unknown more tangible.
Guerilla Recruiting – using creativity to stand out in the war for talent
In today's world, it is the task of all companies to attract the attention of potential applicants and to convince them of their merits. But how can this be achieved? These three companies are living creative recruiting.
How Meta wants to motivate advertisers to invest in the Metaverse
What role does the metaverse play for marketing? Meta has now invited advertisers and agencies to a round table discussion to explore the opportunities with them.
With artificial intelligence to the personalized brand
In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.
What we can learn from the gaming industry when it comes to customer loyalty
The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.
Gartner forecasts marketing trends for 2021 and beyond
Gartner yesterday published the marketing trends from 2021, laying the foundation for brand management in the "new normal".
Internal communication – key factor for innovation
Innovation does not work without the employees. For this reason, well thought-out and innovation-oriented internal communication is required.
Marketing 4.0: Moving from Traditional to Digital
What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions in their book "Marketing 4.0: Moving from Traditional to Digital".