The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.
Gartner yesterday published the marketing trends from 2021, laying the foundation for brand management in the "new normal".
Innovation does not work without the employees. For this reason, well thought-out and innovation-oriented internal communication is required.
What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions in their book "Marketing 4.0: Moving from Traditional to Digital".