Successfully marketing innovations is a major challenge. But some measures can help to make the unknown more tangible.

In today's world, it is the task of all companies to attract the attention of potential applicants and to convince them of their merits. But how can this be achieved? These three companies are living creative recruiting.

What role does the metaverse play for marketing? Meta has now invited advertisers and agencies to a round table discussion to explore the opportunities with them.

In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.

The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.

Gartner yesterday published the marketing trends from 2021, laying the foundation for brand management in the "new normal".

Innovation does not work without the employees. For this reason, well thought-out and innovation-oriented internal communication is required.

What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions in their book "Marketing 4.0: Moving from Traditional to Digital".