Tag: Marketing

Internal communication – key factor for innovation

Innovation does not work without the employees. For this reason, well thought-out and innovation-oriented internal communication is required.

Marketing 4.0: Moving from Traditional to Digital

What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions in their book "Marketing 4.0: Moving from Traditional to Digital".

How startups create a brand experience

With a well thought-out brand experience, startups manage to optimally position their company and drive their marketing forward.

The Future of Marketing – A Kubernetik

Which trends are particularly relevant for marketing in the future? Many factors play a role and a Kubernetik helps to recognize correlations.

Technology trends in marketing

Technologies such as Virtual Reality, Edge Computing and AI are changing our companies and are not stopping at marketing.