Tag: Marketing

LinkedIn: The Driving Force of Innovation in the Digital Age

In the swiftly evolving landscape of innovation management, LinkedIn emerges as an indispensable compass, guiding leaders, innovation managers, and visionary entrepreneurs. This professional network, once a mere platform for career connections, has metamorphosed into a vibrant epicenter of knowledge and inspiration.

The Future of Marketing: Trends Shaping the Path Ahead

As we head towards the swift conclusion of this year, let's cast our gaze upon emerging marketing trends that will define the landscape in the years to come.

Making the future tangible: Why innovation is essential for the general public

Innovations are the key to the future. But what good are all these groundbreaking inventions if they can't be made tangible for the general public? It's time we set out to ensure that everyone can benefit from the latest innovations.

Selling the Future: Sales for Innovative Products and Ideas

Marketing innovations and new products can be particularly challenging for sales teams. This is because it is often difficult to convince customers of something that is new and unknown. In this article, we will discuss some of the unique challenges that can arise when marketing innovations and share some tips and tricks on how sales teams can overcome these challenges.

The art of innovation marketing

Successfully marketing innovations is a major challenge. But some measures can help to make the unknown more tangible.

Guerilla Recruiting – using creativity to stand out in the war for talent

In today's world, it is the task of all companies to attract the attention of potential applicants and to convince them of their merits. But how can this be achieved? These three companies are living creative recruiting.

How Meta wants to motivate advertisers to invest in the Metaverse

What role does the metaverse play for marketing? Meta has now invited advertisers and agencies to a round table discussion to explore the opportunities with them.

With artificial intelligence to the personalized brand

In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.
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