Can you really bring mixed reality and classic driving together? At the Web Summit 2022, BMW presented an MR project that can turn driving into an immersive experience while sitting in a normal car.
When it comes to electric mobility, Germany is moving into the fast lane. By 2021, car manufacturers want to have overtaken China as the hotspot of eMobility.
Immersive media, such as augmented reality and virtual reality, will fundamentally change the automotive industry and are already beginning to redefine the customer and employee experience.
Similar to a person, companies also have a personality. Be it through their culture or the way in which they communicate and place their brands. But similar to a person, many companies...
