Tag: BMW

Mixed reality and virtual reality in the car – BMW turns their new M2 into an immersive driving experience

Can you really bring mixed reality and classic driving together? At the Web Summit 2022, BMW presented an MR project that can turn driving into an immersive experience while sitting in a normal car.

The race to catch up in electric mobility – 1.7 million cars to be produced by German carmakers by 2021

When it comes to electric mobility, Germany is moving into the fast lane. By 2021, car manufacturers want to have overtaken China as the hotspot of eMobility.

Daimler, BMW and Uber – A collaboration in autonomous driving

The future of mobility belongs to autonomous driving. Daimler, BMW and Uber are collaborating to advance this technology.

Augmented Reality and Virtual Reality in the Automotive Industry

Immersive media, such as augmented reality and virtual reality, will fundamentally change the automotive industry and are already beginning to redefine the customer and employee experience.

Brand Egg – a look at the personality of a company

Similar to a person, companies also have a personality. Be it through their culture or the way in which they communicate and place their brands. But similar to a person, many companies...
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