Kategorie: Innovationmarketing

As we head towards the swift conclusion of this year, let's cast our gaze upon emerging marketing trends that will define the landscape in the years to come.

In an era increasingly shaped by artificial intelligence, YouTube is cautiously stepping into the realm of responsible AI innovation. The company aims to harness the creative potential of generative AI while safeguarding its community's safety. This endeavor is not just a technological advancement but a commitment to responsible conduct.

The introduction of generative AI, such as ChatGPT or Midjourney, brings with it new forms of communication and interaction, which requires targeted change communication. This communication should address fears and concerns, highlight the added value of the technology and accompany employees through the change. Authenticity and transparency are crucial to successfully exploiting the synergy effect of man and machine in the digital transformation.

Innovations are the key to the future. But what good are all these groundbreaking inventions if they can't be made tangible for the general public? It's time we set out to ensure that everyone can benefit from the latest innovations.

Successfully marketing innovations is a major challenge. But some measures can help to make the unknown more tangible.

What role does the metaverse play for marketing? Meta has now invited advertisers and agencies to a round table discussion to explore the opportunities with them.

In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.

Innovations only work if they are also communicated internally. This article is an appeal for well thought-out communication - for example, through internal company podcasts.