Kategorie: Innovationmarketing

Internet search in Germany is undergoing a historic turning point in 2025. A large-scale study by technology company Yext, published in July under the title “The Rise of the AI Search Archetypes”, documents a profound shift in how people access information.

Few concepts have spread so swiftly among web developers, SEO experts and AI specialists as “llms.txt”. Behind this unassuming text file lies an idea that could reshape how websites interact with large language models (LLMs).

Unveiled at Google I/O last week, Veo 3 is the latest and most advanced generative video model from Google DeepMind—and it’s making waves across creative and tech communities alike. This groundbreaking AI is not just about producing realistic visuals; it marks a turning point in how videos are imagined, directed and delivered. From hyperrealistic scenes to full audio production and precise editing controls, Veo 3 positions itself as the new benchmark in AI-driven video generation.

With the launch of its Shopify integration in May 2025, Roblox has entered a new era—one that extends far beyond gaming. What began as a playful platform for creative developers is now rapidly evolving into a serious e-commerce infrastructure, tailored to one of today’s most influential consumer groups: Generation Z. This shift positions Roblox not just as a social gaming world, but as a dynamic, immersive shopping destination.

OpenAI has unveiled Sora, a groundbreaking AI-powered video generator that allows users to create high-quality video content from simple text prompts. First introduced in the United States in late 2024, Sora became available to users in the European Union, the United Kingdom, Switzerland, Norway, Liechtenstein, and Iceland in February 2025.

While some technology companies like Kuaishou and OpenAI keep their impressive AI capabilities under wraps, Luma AI has chosen a different path. By launching the Dream Machine, Luma AI has taken a bold step in making this video AI technology freely accessible on its website to everyone.

In the swiftly evolving landscape of innovation management, LinkedIn emerges as an indispensable compass, guiding leaders, innovation managers, and visionary entrepreneurs. This professional network, once a mere platform for career connections, has metamorphosed into a vibrant epicenter of knowledge and inspiration.

As we head towards the swift conclusion of this year, let's cast our gaze upon emerging marketing trends that will define the landscape in the years to come.