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Kategorie: Business

Start-ups and SMEs – how companies can learn from each other

Business Alexander Pinker -
In today's business world, new factors count that were unknown to classical entrepreneurship. The dynamics and agility of the individual processes are now a guarantee for the success of the company. Entrepreneurs...

Media Days 2017 – Innovation-Profiling – Crime Scene “Future” (Keynote)

Events Alexander Pinker -
Companies are facing new challenges. Innovation-Profiling helps them to identify trends and technical innovations at an early stage.

Virtual Reality in Event Management

Events Alexander Pinker -
Last weekend I was able to visit the Frankfurt Book Fair in Frankfurt together with one of my initiatives. While we presented Silicon Vilstal and  Farmers seek start-ups in hall 4 at...

Our digital life – a digina story

Events Alexander Pinker -
Digital services and devices are changing our lives more and more. On one day alone, we generate 2.5 trillion bytes and I suspect that this number has become obsolete again at this...

Customer needs in digital retail – after-sales

Innovation Alexander Pinker -
The after-sales phase is a central phase for the retail to ensure long-term customer loyalty. The perception that the consumer has in this section of his shopping has had a fundamental impact...

Customer needs in digital retail – sales

Innovation Alexander Pinker -
In the sales phase, the aim is for companies to pick up their customers in the best possible way. While in the pre-purchase phase, while he searches for information and details, they...

Customer needs in digital retail – pre-sales

Innovation Alexander Pinker -
Retail is becoming increasingly digitalised. Omnichannel and cross-channel sales have long since become the standard in the connected world. But what is really important to the consumer and how do different generations...

Design Thinking – On the trail of the customer

Innovation Management Alexander Pinker -
Design Thinking is based on integrating the user into the processes of product development and innovation. It thereby encourages and demands joint creativity between companies and customers. But in order to make...
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