Kategorie: Business

Methods of Change Management in Times of Disruption

Business Alexander Pinker -
In times of digital change and disruption, more and more companies are trying to reinvent themselves. It is not uncommon for the management to be prepared for a major change in corporate...

digina 2017 – “Digital Living – from Data, Enterprise and the Future” (Lecture)

Events Alexander Pinker -
In the 21st century we are in the midst of a revolution - a data revolution. I will discuss the effects in my lecture at the digina.

Startups and SMEs – advantages of cooperation

Innovation Management Alexander Pinker -
Even if it often seems so, when you read the business press, innovation is not only meant for companies with large budgets. Medium-sized companies in particular must reinvent themselves in order to...

Innovation explained: Digital Integration

Innovation Alexander Pinker -
Mobile technologies are part of our daily lives. Smartphones, tablets and the like have not only found their way into our living rooms, but also to workstations and shops. With the advent...

Chatbot Marketing for Startups

Artificial Intelligence Alexander Pinker -
Digital marketing is constantly changing. With digital media and new technologies, strategies are changing and marketers' arsenals are being supplemented. While many of these new tools are often just short trends that...

3 areas that are revolutionized by blockchain

Blockchain Alexander Pinker -
Blockchain technology is on everyone's lips. More and more companies are working on adapting their business models to the Blockchain technology. Even though they still associate many of them with cryptocurrency, it...

Chatbots – Opportunities for retailers in eCommerce and at the POS

Artificial Intelligence Alexander Pinker -
Today, technology is evolving so fast that many retailers find it difficult to stay at the forefront of innovation. Chatbots, mobile payment, order-in-store - it soon seems as if new technologies are...

Start-ups and SMEs – how companies can learn from each other

Business Alexander Pinker -
In today's business world, new factors count that were unknown to classical entrepreneurship. The dynamics and agility of the individual processes are now a guarantee for the success of the company. Entrepreneurs...
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