Digital marketing is constantly changing. With digital media and new technologies, strategies are changing and marketers’ arsenals are being supplemented. While many of these new tools are often just short trends that fade away quickly, there are also marketing tools that come to stay. Chatbot Marketing is one of these additions that will fundamentally change the marketing of the future.
Why You Need to Build a Chatbot Now (source: HubSpot)
In recent years, we have taken part in a large number of marketing developments. The transition from print to digital, from Facebook to snapchat. Marketing professionals must always keep their finger on the pulse of the pulse, otherwise they will be lost quickly. Virtual Reality and Augmented Reality are about to revolutionize the advertising industry, but chatbots have long since arrived in corporate communications. Especially for start-ups and small companies, these offer a meaningful supplement to the communication tools in an anyway much too full working day.
Advantages of Chatbot Marketing for Startups
Startups are well known for their ability to achieve great things with few resources. However, it is important to divide up these funds sensibly and concentrate on the essentials. During my work with various founders, I have often noticed that marketing often falls by the wayside with all this innovation. The AI-enriched bots can be used to remedy this. The collected data can be used to adapt the advertising messages transmitted by the bot directly to the interests and web habits of the user. Fast, flexible and dynamic – these are not only words that are often associated with start-ups, but also perfectly describe the branding with bots.
With the aspects of personalization and targeting improving, corporate chat bots are becoming increasingly popular for companies to send personalized messages that meet the needs of consumers. The new technology creates a unique channel for communicating with consumers, whether they are sitting at a PC or on the go with their smartphones. The Omnichannel concept, which should also prevail in marketing, is thus optimally met.
The technological capabilities, adaptability and individuality that Chatbots is known for could be used by customers all day long; something rarely achieved with a normal brand representative. With Bots, start-ups have the opportunity to provide a virtual company representative in their company’s language, who presents the products, which often require explanation, in a way that is close to the target group.
So is chatbot marketing the future of startup marketing? Yes and no, there are many facets to consider when starting as a young company. But the opportunities created by bots, combined with the creativity of the founders, turn the machines into a marketing expert’s dream. A personalized, tailor-made testimonial that doesn’t even cost you money…