Kategorie: Business

Media Days 2017 – Innovation-Profiling – Crime Scene “Future” (Keynote)

Companies are facing new challenges. Innovation-Profiling helps them to identify trends and technical innovations at an early stage.

Virtual Reality in Event Management

Last weekend I was able to visit the Frankfurt Book Fair in Frankfurt together with one of my initiatives. While we presented Silicon Vilstal and  Farmers seek start-ups in hall 4 at...

Our digital life – a digina story

Digital services and devices are changing our lives more and more. On one day alone, we generate 2.5 trillion bytes and I suspect that this number has become obsolete again at this...

Customer needs in digital retail – after-sales

The after-sales phase is a central phase for the retail to ensure long-term customer loyalty. The perception that the consumer has in this section of his shopping has had a fundamental impact...

Customer needs in digital retail – sales

In the sales phase, the aim is for companies to pick up their customers in the best possible way. While in the pre-purchase phase, while he searches for information and details, they...

Customer needs in digital retail – pre-sales

Retail is becoming increasingly digitalised. Omnichannel and cross-channel sales have long since become the standard in the connected world. But what is really important to the consumer and how do different generations...

Design Thinking – On the trail of the customer

Design Thinking is based on integrating the user into the processes of product development and innovation. It thereby encourages and demands joint creativity between companies and customers. But in order to make...

The digitisation of recruiting

Internet, whether on the computer or via mobile devices, is an integral part of today's world. Today it determines not only how we consume news, navigate the world, but also how we...
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