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Alexander Pinker

Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

Brand Egg – a look at the personality of a company

Business Alexander Pinker -
Similar to a person, companies also have a personality. Be it through their culture or the way in which they communicate and place their brands. But similar to a person, many companies...

Digital heritage – a megatrend on the way to a business model

Business Alexander Pinker -
Digital heritage is on the rise. In times of the digital revolution and the fusion of analog and digital life, long-term data protection and storage is becoming more and more a trend....

Chatbots – Application scenarios in companies

Artificial Intelligence Alexander Pinker -
Anyone who uses Facebook will have already met them - the chatbots. These digital dialogue systems are increasingly shaping the Internet world and revolutionizing the services and marketing activities of companies. But...

Limits and risks of the retail digitisation

Innovation Alexander Pinker -
The digitisation of retail ensures that purchasing is accelerated and simplified. However, these benefits come along with some limitations and risks that need to be taken into account when launching an innovative...

Data – The problems and the search for solutions

Events Alexander Pinker -
Data shapes our future. By 2020, we will have arrived at 45 zettabytes, a figure equivalent to an incredible 45 trillion trillion gigabytes. If you look at the individual sectors, there seems...

Neuromarketing – An evolution of classical marketing

Marketing Tips Alexander Pinker -
Neuromarketing is an important step towards customer-oriented marketing. With the new knowledge from brain research and neurosciences, not only marketing and communication processes can be improved, but companies can stand out from...

Stuzubi startup pitch: Who has the most innovative business idea?

Keynotes & Appearances Alexander Pinker -
The career fair Stuzubi was not only the venue for exciting career opportunities this year, startups were also able to take part in a pitch.

Digital innovation in the event industry

Events Alexander Pinker -
What does the future of the event industry look like? Many sectors and industries have already made the transition to digital. Be it the often-mentioned music and media industries or in retail,...
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Alexander Pinker

Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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