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Alexander Pinker

Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

Autonomous driving and opportunities for the media industry

Innovation Alexander Pinker -
In a few years' time, autonomous driving will be part of everyday life. This means new challenges for the media industry, which has to consider new business models to keep car drivers entertained while driving.

Blockchain technology: why companies should care about it

Blockchain Alexander Pinker -
In the search for a solution to the problem of ever-increasing transactions, block chain technology comes to mind. Not only is the technology currently one of the number 1 buzzwords, it also offers a ray of hope in the jungle of confusing data!

Innovation marketing – what innovators can learn from neuromarketing

Allgemein Alexander Pinker -
The search for something new is a basic prerequisite for innovation marketing. However, many start-ups and companies find it difficult to communicate these innovations to their customers or employees. Neuromarketing helps here.

VR Healthcare: Virtual Reality in Medicine

Innovation Alexander Pinker -
Virtual Reality is already used in many industries, from gaming and tourism to construction. However, VR Healthcare will gain considerable importance in the coming years.

Innovation explained: Exoskeleton

Innovation Alexander Pinker -
Until now, they have only been known from the screen - exoskeletons. In Iron Man, for example, Tony Stark uses such an exoskeleton as a superhero to do good deeds. But the suits that increase human potential are no longer science fiction, they are now a reality. Innovation explained....

stuzubi 2018 – “Crime Scene Future – Trends in tomorrow’s working world” (Lecture)

Innovation Alexander Pinker -
The future is digital. New skills and knowledge count in the working world of tomorrow. Our corporate world is like a crime scene. I gave the visitors of the nationwide career fair stuzubi an insight into the tools of digital change.

Nintendo Labo – the fusion of analogue and digital

Innovation Alexander Pinker -
Nintendo Labo is the perfect fusion of analogue and digital with Nintendo Labo. A whole new potential for the owners of the Nintendo Switch arises from this innovation.

How to talk to customers when everyone is lying to you

Events Alexander Pinker -
Does my innovation really suit the market or the customer? This is a question that many companies ask themselves as they develop their business ideas. Rob Fitzpatrick, author of "The Mom Test"shows how this can be done.
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Alexander Pinker

Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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