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Alexander Pinker

Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

Gartner Hype Cycle on the digital transformation of the workplace

Innovation Alexander Pinker -
More and more companies are gearing their processes up for digital transformation. The unlimited availability of data and information is transforming business models. But not only will processes and products become digital,...

Design Thinking – On the trail of the customer

Innovation Management Alexander Pinker -
Design Thinking is based on integrating the user into the processes of product development and innovation. It thereby encourages and demands joint creativity between companies and customers. But in order to make...

Neuromarketing – the revolution of market research

Marketing Tips Alexander Pinker -
Neuromarketing consists of various components. On the one hand, there is psychological market research with a focus on information intake and on the other hand, there are methods of brain research that...

3 Digital Trends in the Media Industry

Artificial Intelligence Alexander Pinker -
As one of the first industries to do so, the media industry was subject to digital change. Media companies had to reinvent themselves in the early stages of the digital revolution in...

The digitisation of recruiting

Business Alexander Pinker -
Internet, whether on the computer or via mobile devices, is an integral part of today's world. Today it determines not only how we consume news, navigate the world, but also how we...

The 5 most common ways of startup financing

Startups Alexander Pinker -
When you launch a startup, there are many aspects to consider. Especially in the area of startups, every step has to be carefully considered, because inexperienced founders often fail due to some...

3 Characteristics that every innovation manager needs

Business Alexander Pinker -
In times of constant change and digital transformation, innovation is becoming an essential factor in corporate strategy for many companies. The job description of an innovation manager was created in order to...

AI Healthcare: Artificial Intelligence in Medicine

Artificial Intelligence Alexander Pinker -
With the rapid development of Artificial Intelligence, computer-aided processes are becoming increasingly interesting for many industries. Especially in medicine, machine learning and big data can do a lot to save lives.   If we...
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Alexander Pinker

Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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