Innovation explained: Deep Tech

When it comes to innovations or startups, you always read about so-called “deep tech”. But what is behind this term? Deep Tech describes groundbreaking scientific or technical findings. Companies that conduct research in this area or build a business model are thus on the threshold of significant breakthroughs that can be of importance for several decades. The word “deep” is used to describe the potential that deep disruptions can have on the science or business landscape as we currently know it.

Deep technology therefore requires thorough testing and consideration of all implications to not only spur breakthroughs, but also to communicate them.

So when you read about a company making in Deep Tech, simply put, they are working on revolutionary tech solutions that can create entirely new markets or transform traditional businesses. Be it artificial intelligence, Big Data or immersive media – all these technologies started as Deep Tech.


Deep Tech startups are of particular importance to investors in this regard. Once you have identified such a company that could change the world, you can make a big difference with a venture capital investment. Since the market is new, very unique barriers to entry can be developed and the company claiming this new technology has great potential to be the market leader.


Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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