Premiere Pro reframes videos to social media channels via AI

Who is responsible in a company or in an agency for the support of different social media channels knows the problem: Video formats. Each network has its own dimensions, so Instagram prefers the videos vertical, YouTube classic in 16:9, etc. A time-consuming process if you want to see the best of the video despite the different dimensions. But thanks to Adobe’s latest feature for their video editing program Premiere Pro, this will soon be a thing of the past. Using artificial intelligence, the new Tool Auto Reframe always recognizes the best image detail and adjusts it to the different pixels.

How to use Auto Reframe in Premiere Pro (Source: Adobe Creative Cloud)


Adobe Premiere Pro and the KI

Adobe is not a newcomer to artificial intelligence. In recent months, they have made a name for themselves with their visionary plans in video and image editing using AI, but Auto Reframe is a whole new dimension. Supported by Adobe Sensei, Premiere uses artificial intelligence and machine learning to automatically format video content for different aspect ratios, whether square, vertical, or kinematic 16:9 versions. For example, if you want to post a video to YouTube and Instagram, you can bypass the manual editing process by using Auto Reframe to identify the main focus of the video and then pan the frame around that point.


For the connoisseur of Premiere Pro

Auto-Reframe is an effect that can be applied to clips on Premiere’s Timeline. The editor can choose between slow motion, standard motion, and fast motion, and can set the AI algorithm to predict how much motion to expect in the video. The keyframes generated by artificial intelligence can then be fine-tuned, similar to motion tracking.


According to the latest news, Adobe plans to present the new function at the International Broadcasting Convention (IBC) in Amsterdam this weekend. However, it is not yet known when the function will be made available to users via the Creative Cloud.

Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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