Big data and Artificial Intelligence

Big data has long been more than just hype. What started as a buzzword is now changing business processes and the way a company is run. The world of data is growing exponentially fast and bits and bytes are the driving force behind digital transformation.

But the nature of the data also changes over time. They become more meaningful and context-related. With the right tools and skills, you can identify and close the weak points in the company. With the help of artificial intelligence, this data can be interpreted even better. Thanks to machine learning, the machines are getting better and better and giving increasingly precise suggestions for improvement.


What are AI and big data? (Source: World Economic Forum)


A very interesting possibility for Germans. According to a recent study, just about 40 percent of companies in Germany have experience in the field of AI. A good start for these first steps in the world of artificial intelligence is data interpretation. Here, companies can quickly achieve success and drive change.
By 2020, the study continues, machine learning should even account for more than 20 percent of companies’ added value.

Companies should also start doing this as soon as possible, otherwise it will be difficult to keep track of the ever-increasing volume of data. First prototypes and experiments would have to be started in order to get a better idea of Big Data Analysis and to gain insight into the possibilities of artificial intelligence.


Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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