Augmented Reality at the Tate Museum – Facebook Spark AR brings art to life

For many connoisseurs, art is something alive in which one can lose oneself for hours in the artist’s stories and thoughts. But also for people with less artistic imagination it is now possible to dive into the paintings. London’s Tate Museum is opening its “virtual wing” this summer. In cooperation with Facebook’s Augmented Reality platform Spark AR, eight paintings from the famous gallery will be digitally brought to life using a smartphone or tablet. The project was created in cooperation with the developer studio “The Mill”.

It’s been two years since Facebooks presented Spark AR at the developer conference. Since then, the social media giant has been looking for applications for its new technology. The Tate Museum is therefore a good field test for the possibilities of Augmented Reality. There were few limits to creativity. Be it the simple one or a deeper story behind it.

Living Art at the Tate Museum (Source: Facebook)


An example, which went through the press here is the work of Joeseph Mallord William Turner. His painting “Fishing upon the Blythe-Sand, Tide Setting In” literally bursts when viewed through the camera lens. The story behind this is based on the legend that the artist had torn his painting so that his seven cats could walk through the canvas like through a cat flap. The Augmented Reality effect imitates this story, because after the painting has disassembled, the viewer jumps through the canvas.

Facebook wants to use the cooperation with the Tate Museum to break down the fear of contact with Augmented Reality and show the possibilities of Spark AR. The application and its underlying platform is not only suitable for the art world, but also offers many other potentials to get in touch with the audience in a more interactive way.


Post picture: Facebook

Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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