In the highly dynamic world of startups, communication strategy is critical to success. Nowadays, it is no longer enough to have an excellent product or an innovative service. It is equally important to communicate this effectively. And in this area, videos have established themselves as a key element.

Founding a startup, especially in times of crisis, is no easy task. But how can you get the most out of limited resources? This is where the principle of "Frugal Innovation" comes in.

In less than a year, quick commerce startup Gorillas has become a German unicorn. A look at the Berlin-based company, which promises grocery deliveries in ten minutes.

For years I have accompanied the Silicon Vilstal initiative with the Startup-Network SUN e.V.. Together with Silicon Vilstal and LINK e.V. we are conducting an empirical startup study. Despite the trend towards urbanisation,...

Startups must decide at an early stage how their team should be made up. They need more than just skills, they need a common vision.

Startups. They are the young innovators, roaming the market, looking for their niche. But what distinguishes young entrepreneurs?

Social media holds some potential for startups. In order to optimize their own positioning, there are therefore a few tricks for founders!

There are different types of team members in startups. These roles occur in the innovation teams of most young companies.