Frugal innovation – changes in the crisis
Founding a startup, especially in times of crisis, is no easy task. But how can you get the most out of limited resources? This is where the principle of "Frugal Innovation" comes in.
Company Watch: Get groceries in 10 minutes with Berlin’s Unicorn Gorillas
In less than a year, quick commerce startup Gorillas has become a German unicorn. A look at the Berlin-based company, which promises grocery deliveries in ten minutes.
The conditions for setting up urban and rural start-ups – A study
For years I have accompanied the Silicon Vilstal initiative with the Startup-Network SUN e.V.. Together with Silicon Vilstal and LINK e.V. we are conducting an empirical startup study. Despite the trend towards urbanisation,...
Understanding Startups: How startups put together a team
Startups must decide at an early stage how their team should be made up. They need more than just skills, they need a common vision.
Understanding Startups: Characteristics of the Founders
Startups. They are the young innovators, roaming the market, looking for their niche. But what distinguishes young entrepreneurs?
Social media marketing for startups – the search for emotions and added value
Social media holds some potential for startups. In order to optimize their own positioning, there are therefore a few tricks for founders!
Understanding startups: Roles within a startup
There are different types of team members in startups. These roles occur in the innovation teams of most young companies.
Startup Marketing – The Power of Schemas
Startups are characterized by a high degree of innovation. This often makes it difficult for them in marketing. This can be remedied by means of so-called schemes.
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