Tag: Startups

Videos: A powerful tool in startups’ communication strategy

In the highly dynamic world of startups, communication strategy is critical to success. Nowadays, it is no longer enough to have an excellent product or an innovative service. It is equally important to communicate this effectively. And in this area, videos have established themselves as a key element.

Frugal innovation – changes in the crisis

Founding a startup, especially in times of crisis, is no easy task. But how can you get the most out of limited resources? This is where the principle of "Frugal Innovation" comes in.

Company Watch: Get groceries in 10 minutes with Berlin’s Unicorn Gorillas

In less than a year, quick commerce startup Gorillas has become a German unicorn. A look at the Berlin-based company, which promises grocery deliveries in ten minutes.

The conditions for setting up urban and rural start-ups – A study

For years I have accompanied the Silicon Vilstal initiative with the Startup-Network SUN e.V.. Together with Silicon Vilstal and LINK e.V. we are conducting an empirical startup study. Despite the trend towards urbanisation,...

Understanding Startups: How startups put together a team

Startups must decide at an early stage how their team should be made up. They need more than just skills, they need a common vision.

Understanding Startups: Characteristics of the Founders

Startups. They are the young innovators, roaming the market, looking for their niche. But what distinguishes young entrepreneurs?

Social media marketing for startups – the search for emotions and added value

Social media holds some potential for startups. In order to optimize their own positioning, there are therefore a few tricks for founders!

Understanding startups: Roles within a startup

There are different types of team members in startups. These roles occur in the innovation teams of most young companies.
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